商务英语综合教程
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作者周俐 主编 著
出版社重庆大学出版社
ISBN9787568906722
出版时间2017-08
装帧平装
开本16开
定价47元
货号1201581879
上书时间2024-11-20
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目录
Unit 1 Passion in Career
Part Ⅰ Lead—in Activities
Part Ⅱ Intensive Reading
Text A A Love Story
Part Ⅲ Supplementary Reading
Text B The Third Place
Unit 2 Judgments and Decisions
Part Ⅰ Lead—in Activities
Part Ⅱ Intensiye Reading
Text A Regret
Part Ⅲ Supplementary Reading
Text B Responsibility
Unit 3 Successful Businessman
Part Ⅰ Lead—in Activities
Part Ⅱ Intensive Reading
Text A Think Different
Part Ⅲ Supplementary Reading
Text B The Commencement Address at Stanford University on June 12，2005
Unit 4 Chinese Philosophy in Business
Part Ⅰ Lead—in Activities
Part Ⅱ Intensive Reading
Text A Chinese Thoughts on Organisations and Management
Part Ⅲ Supplementary Reading
Text B Common Chinese Values
Unit 5 Road to Success
Part Ⅰ Lead—in Activities
Part Ⅱ Intensive Reading
Text A You Are a Product of Your Mountains
Part Ⅲ Supplementary Reading
Text B The Six MAINLY Pathways of Life
Unit 6 Warren Buffets Letter
Part Ⅰ Lead—in Activities
Part Ⅱ Intensive Reading
Text A Berkshire Today
Part Ⅲ Supplementary Reading
Text B Warren BufTetts Letter： Cender Should Never Decide CEO
Unit 7 Tact and Talent
Part Ⅰ Lead—in Activities
Part Ⅱ Intensive Reading
Text A Tact and Talent
Part Ⅲ Supplementary Reading
Text B Is Luxury the Ticket？
Unit 8 Character and Personality
Part Ⅰ Lead—in Activities
Part Ⅱ Intensive Reading
Text A The English Character
Part Ⅲ Supplementary Reading
Text B Cherishing What You Have Now， and Stniving for the Future
Unit 9 Campus Life
Part Ⅰ Lead—in Activities
Part Ⅱ Intensive Reading
Text A University Days
Part Ⅲ Supplementary Reading
Text B In Search of the Real Bill Gates
Unit 10 Future English
Part Ⅰ Lead—in Activities
Part Ⅱ Intensive Reading
Text A Future English
Part Ⅲ Supplementary Reading
Text B Mobile Payments
Unit 11 Datafication of Human Resources
Part Ⅰ Lead—in Activities
Part Ⅱ Intensive Reading
Text A The Datafication of Human Resources
Part Ⅲ Supplementary Reading
Text B FT Interview with Coogle Co—founder and CEO Larry Page
Unit 12 Customer—centric Marketing
Part Ⅰ Lead—in Activities
Part Ⅱ Intensive Reading
Text A Five Customer—centric Marketing Lessons from Apple to Zappos
Part Ⅳ Supplementary Reading
Text B The Future of Marketing： A Little Less Campaign and a Little More Action
内容摘要
本册共12个主题单元，每单元内容包括Text A和Text B，其中Text A为精读材料，Text B为补充阅读材料。涵盖商务语言，企业文化，公司面试，商务交际，商务礼仪等内容。测重英语基础语言能力的培养，商务词汇的积累和商务文化知识的了解。材料新颖，文体多样，实践性强。
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