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商务谈判与礼仪

全新正版极速发货

51.46 5.3折 98 全新

库存2件

广东广州

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作者编者:李晓明|责编:宋娜//张广花

出版社经济管理

ISBN9787509675830

出版时间2020-12

装帧其他

开本其他

定价98元

货号31055151

上书时间2024-06-13

书香美美

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商品详情

品相描述：全新

商品描述: 目录
Part 1  Business Theory
  Chapter 1  Introduction of Business Negotiation
    1.1  Basic Concept and Features of Business Negotiation
      1.1.1  Concept of Business Negotiation
      1.1.2  Features of Business Negotiation
    1.2  Classifications and Functions of Business Negotiations
      1.2.1  Classifications of Business Negotiations
      1.2.2  The Functions of Business Negotiations
    1.3  Principles and Evaluation Criterions for Business Negotiation
      1.3.1  Principles of Business Negotiation
      1.3.2  Evaluation Criterions for Business Negotiation
    1.4  Summary
  Chapter 2  Related Theory
    2.1  Adaptation Theory
    2.2  Different Styles in Business Negotiation  3|
      2.2.1  Cultural Differences in Customs and Behaviors
      2.2.2  Negotiation Styles of Different Countries and Regions
    2.3  Summary
Part 2  Negotiation Process
  Chapter 3  Preparation for Business Negotiation
    3.1  Pilot Case
    3.2  Basic Points and Processes
      3.2.1   Organization and Management of the Business Negotiation Team
      3.2.2  The Collection of Relevant Information
      3.2.3  Developing a Negotiation Plan
    3.3  Matters Needing Attention
      3.3.1  Taboos in the Negotiation Investigation
      3.3.2  Taboos in the Negotiation Target
      3.3.3  Taboos in the Negotiating Team
    3.4  Opening Case Analysis
      3.4.1  Collection of Environmental Factors Related to Negotiation
      3.4.2  Information about Negotiating Opponents
      3.4.3  The Situation of Competitors
      3.4.4  Your Own Situation
    3.5  Summary
  Chapter 4  Opening of Business Negotiation
    4.1  Pilot Case between Adamson and George Eastman
    4.2  Basic Points and Processes
      4.2.1  The Creation of the Opening Atmosphere
      4.2.2  Determining the Role in the Negotiations
      4.2.3  Open a Preparatory Meeting
    4.3  Related Principles and Precautions
      4.3.1  Relevant Principles
      4.3.2  Precautions
    4.4  Opening Case Analysis
      4.4.1  The Creation of the Opening Atmosphere
      4.4.2  Determine the Role Definition in the Negotiation
      4.4.3  Use of a Consistent Start-up Strategy
    4.5  Summary
  Chapter 5  Business Negotiation and Consultation

内容摘要
本书在介绍国际商务理论的基础上，系统地阐述了国际商务谈判流程过程中的基础知识和技巧，注重理论联系实际、案例分析与理论知识相结合，强调文化差异和沟通对国际商务谈判的影响，穿插不同国家的文化内涵，以及与商务谈判相关的商务礼仪知识和经验。同时，开展案例分析。使学生的学习过程更加生动、有趣、高效。在最后一章配合前面各章的内容给出了商务谈判的模拟练习。本书采用全英文形式，对其中重点语句进行中文翻译，便于中外读者的阅读、学习。

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