跨境电商英语
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作者编者:王小妮|责编:方士华|总主编:姚大伟
出版社立信会计
ISBN9787542972163
出版时间2023-08
装帧平装
开本其他
定价39元
货号31884144
上书时间2024-06-12
商品详情
- 品相描述：全新
- 商品描述
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目录
Unit One Overview of Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Two AliExpress E-commerce Platform
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Three Amazon E-commerce Platform
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Four Production Selection in Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Five Product Description in Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Six Pre-sale Service of Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Seven After-sale Service of Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Eight Logistics of Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Nine Overseas Warehouses of Cross-border E-commerce
Learning Objectives
内容摘要
本书共有12个单元，主要内容包括跨境电商概述、
跨境电商主要平台介绍、跨境电商选品策略、跨境电商物流操作、跨境电商市场营销、跨境电商客服服务、跨境电商合规理论等。本书各单元分为SectionA和SectionB两部分。其中，SectionA为主课文，以语言输入和跨境电商基础知识为主，注重培养学生语言技
能和专业能力；SectionB为副课文，以跨境电商流程中的实操步骤为主，指导学生在平台中用英语完成业务。本书注重实用性，选取真
实案例，图文丰富，配有视频资料。本书适合高等职业院校应用英语专业、商务英语专业、跨境电商专业的学生使用。
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