目录 Introduction Map of the book List of role cards in the Student’s Book Management 1 Management 2 Work and motivation 3 Company structure 4 Managing across cultures 5 Recruitment 6 Women in business Production 7 The different sectors of the economy 8Production 9 Logistics 10 Quality Marketing 11 Products 12 Marketing 13 Advertising Finance 14 Banking 15 Venture capital 16 Bonds 17 Stocks and shares 18 Derivatives 19 Accounting and financial statements 20 Market structure and competition 21 Takeovers Economics 22 Government and taxation 23 The business cycle 24 Corporate social responsibility 25 Efficiency and employment 26 Exchange rates 27 International trade 28 Economics and ecology Thanks and acknowledgements
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