商务英语应用文写作
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24.57
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49.5
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库存3件
作者吴思乐 著
出版社机械工业出版社
ISBN9787111677512
出版时间2021-11
装帧平装
开本16开
定价49.5元
货号1202507241
上书时间2024-06-01
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目录
Preface(前言)
Module One Fundamentals of Business Writing in English
(商务英语写作基础)
Section 1 General Strategies of Business Writing in English
(商务英语写作通略)
Section 2 Basic Requirements for Business Letter Writing in English
(商务英语信函写作的基本要求)
Section 3 The Basic Structure of Business Letters in English
(商务英语信函的基本结构)
Section 4 The Basic Layouts and Styles of Business Letters
(商务英语信函的基本格式)
Section 5 Training and Practice
(操练与实践)
Module Two Writings for Everyday Business Communication
(日常商务礼仪文书)
Section 1 Letters of Complaint and Apology
(投诉、道歉信)
Section 2 Letters of Sympathy and Thanks
(慰问、感谢函)
Section 3 Congratulation Letters and Welcoming Speech
(祝贺信和欢迎词)
Section 4 Letters of Introduction and Recommendation
(介绍信和推荐信)
Section 5 Letters of Application and Invitation
(申请书、邀请函)
Section 6 Job Offers and Resignation Letters
(录用函和辞职信)
Module Three Writings for Administrative Documents
(商务办公及行政文书)
Section 1 Notifications / Notices,Announcements and Posters
(通知/启事、公告与海报)
Section 2 E-mails and Faxes
(电子邮件和传真)
Section 3 Notes, Telephone Messages and Memos
(便条、电话留言和备忘录)
Section 4 Name Cards and ID Tags
(名片和个人身份标识牌)
Section 5 Meeting Minutes
(会议记录和会议纪要)
Section 6 Job Advertisements and Dismissal Letters
(招聘启事和解聘函)
Section 7 Job Applications and Resumes
(求职信和求职简历)
Section 8 Certificates
(证明信)
Section 9 IOUs and Receipts
(借据和收据)
Module Four Writings for General Business Activities
(一般商务文书)
Section 1 Business Reports
(商业报告或商情调研报告)
Section 2 Product Description Manuals and Instruction Manuals
(产品描述、说明和使用手册)
Section 3 Corporate profiles
(公司介绍)
Section 4 Questionnaires
(商务调查问卷)
Section 5 Product Brochures and Advertisements
(产品宣传资料、商业广告)
Module Five Writings for Foreign Trade Correspondence
(对外贸易函电)
Section 1 Letters on Establishing Business Relations and Inquiries
(建交、询盘函)
Section 2 Letters on Offers and Counter-Offers
(报盘、还盘函)
Section 3 Letters on Acceptance/ Confirmation and Orders/ Contracts
(接受、确认函与订单、合同函)
Section 4 Letters on Trade Terms Negotiations
(主要交易条款磋商函)
Module Six International Event Documents and Business Contracts
(国际会展文案及商务合同文书)
Section 1 Invitation Letters to Exhibition and Conference
(展会邀请函)
Section 2 Post-Exhibition Reports
(展会报告)
Section 3 Conference and Exhibition Agendas
(展会日程表)
Section 4 Registration, Application and Booth Reservation Forms
(展会注册、申请与展位预订表)
Section 5 Sales Contracts and Sales Confirmation
(销售合同与销售确认书)
Reference(参考文献)
内容摘要
本书以模块化的体例,介绍商务英语应用文写作的相关知识。全书以范例、典型表达和实操训练为主,注重学生商务英语应用文写作能力的提高。本书内容有商务英语写作基础、日常商务礼仪文书、商务办公及行政文书、一般商务文书、对外贸易函电、国际会展文案及商务合同文书6个模块,包含了从日常商务交往中的推荐、介绍、邀请、道歉、慰问、感谢、祝贺、欢迎、申请、辞职等活动所用到的书信,到商务行政管理中常见的电子邮件、传真、便条、电话留言、通知/启事、公告、名片、会议记录、证明信、借据、收条等文本,再到一般商务活动涉及的商业报告、产品描述、使用手册、公司介绍、调查问卷、商业广告以及外贸函电、展会文案、商务合同等内容。
本书内容全面,介绍深入浅出,注重应用性和实践性,既可作为高职高专经济贸易类或商务英语类专业学生的教材,也可供从事外经贸工作的人员阅读和使用。
本书配有电子课件、习题答案、课程教学大纲、课程标准、教案,选用本书作为教材的老师可以从机械工业出版社教育服务网(www.cmpedu.com)免费注册下载或联系编辑(010-88379194)咨询。
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