会展英语
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作者编者:张素//陈唐|责编:郑成业//李晨
出版社浙江大学
ISBN9787308219174
出版时间2022-07
装帧其他
开本其他
定价30元
货号31439616
上书时间2024-05-25
商品详情
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目录
Chapter 1 Exhibition and Convention
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 2 Size and Location
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 3 Promoting and Marketing
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 4 Preparation and Coordination
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 5 Booth Design and Construction
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 6 Presentation and Reception
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 7 Invitation and Thanks
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 8 Business Travel and Sightseeing
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 9 Logistics and Insurance
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 10 Complaints and Countermeasures
Lead In
Warm Up
Situational Dialogues
Further Reading
Chapter 11 Follow-up and Assessment
Lead In
Warm Up
Situational Dialogues
Further Reading
References
内容摘要
本教材基于会展项目筹备运行工作流程以及高职高专会展专业学生英语学习特点，以国际展主办方、参展商为主要角色展开设计学习任务，分为“展览与大会”“规模与会址”“推广与营销”“筹备与协调”“展位设计与搭建”“展示与接待”“邀请与感谢”“商务旅行与观光”“物流与保险”“投诉与对策”“后续跟踪与评估”等十一个单元
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