跨境电商专业英语
全新正版 极速发货
￥ 23.55 5.9折 ￥ 39.8 全新
库存8件
广东广州
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作者杜艳红 编
出版社大连出版社
ISBN9787568546171
出版时间2024-02
装帧平装
开本16开
定价39.8元
货号1203273208
上书时间2024-11-21
商品详情
- 品相描述：全新
- 商品描述
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目录
Task 1 International Market Research
Part i Lead-in
Part 2 Listening and Speaking
Part 3 Reading and Writing
Part 4 Mini-project
Part 5 Cultural Exploring
Task 2 Product Selection
Part 1 Lead-in
Part 2 Listening and Speaking
Part 3 Reading and Writing
Part 4 Mini-project
Part 5 Cultural Exp]oring
Task 3 Product Editing
Part I Lead-in
Part 2 Listening and Speaking
Part 3 Reading and Writing
Part 4 Mini-project
Part 5 Cultural Exploring
Task 4 Price Negotiation and Payment Solutions
Part 1 Lead-in
Part 2 Listening and Speaking
Part 3 Reading and Writing
Part 4 Mini-project
Part 5 Cultural Exploring
Task 5 Online Marketing
Part 1 Lead-in
Part 2 Listening and Speaking
Part 3 Reading and Writing
Part 4 Mini-project
Part 5 Cultural Exploring
Task 6 Shipment, Delivery and Warehousing
Part 1 Lead-in
Part 2 Listening and Speaking
Part 3 Reading and Writing
Part 4 Mini-project
Part 5 Cultural Exploring
Task 7 Policies, Guidelines and Intellectual Property Protection
Part 1 Lead-in
Part 2 Listening and Speaking
Part 3 Reading and Writing
Part 4 Mini-project
Part 5 Cultural Exploring
内容摘要
本教材基于跨境电商岗位典型工作任务进行情境化设计，包括跨境选品、产品文案撰写、跨境客服、网络营销、跨境支付、跨境物流、跨文化交际。每个情境包括学习目标、案例引入、任务分工、思维导图、语言训练、实战训练、拓展阅读七个模块。本教材将语言技能教学融入跨境电商专业知识教学中，以切实提高学生的英语语言运用能力和专业素养；教材基于跨境电商岗位典型工作任务进行情境化设计，图文并茂，契合高等职业教育本科层次学生的认知水平。本教材紧跟职业本科教育发展方向，对接跨境电商行业新标准、新规范和新技术，校企双元团队基于跨境电商岗位工作能力要求，依据学生的认知特点共同编写。
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