工作型PPT设计思维

前 言
PPT（PowerPoint）是办公三剑客之一，在日常工作的很多场合中都会用到，因此，越来越多的朋友开始学习如何制作设计PPT（这也是PPT 素材模板市场呈爆发式增长的原因之一）。
使用PPT 有两个阶段：一是软件本身的操作（功能在哪里、怎么用、能实现什么效果），这是基本功；二是设计思维（如何布局、如何设计、如何深入内在内容）。由于计算机办公技术的普及，读者对阶段PPT 软件的技术操作基本上都了解，或是通过一些自学可以轻松掌握，而第二阶段则需要读者经验的积累和专门的学习。如果单靠经验积累或时间沉淀，不仅是一个“苦涩”的过程（因为它需要一遍一遍地试错，一遍一遍地修改），而且容易误入“歧途”（一旦理解错误就容易出现风马牛不相及的情况）。因此，PPT 设计思维，特别是工作型PPT 的设计思维，一定要通过多看书或是多向实战经验丰富的前辈学习的方式来提高。
PPT 设计难吗？说难也不难。为什么这么讲？难，是因为不懂设计方法（如布局、内在关系、说服理念等）时，做的每一张PPT 都可能会被否定。不难，是因为只要遵循内在规律，PPT 设计只需画几个图示、设计几个字体、插入几张图片就能轻松搞定。这也是很多朋友会觉得自己的PPT 与专业设计师的PPT 差不多，但效果完全不一样的原因：前者用尽全力花费几个小时还是被嫌弃，后者只用几十分钟就被全盘接受（这也是高手和小白的区别）。
编者将在本书中和读者逐一分享PPT 的设计方法或思维。本书共8 章分别为掌握工作型PPT 的基本思路，打造受众易记的PPT，厘清3 大内在关系，PPT素材的绘制与搜索，PPT 视频、背景视频的处理与应用，在PPT 中使用图表，PPT 版式布局的3 块设计和页面细节设计的14 个技巧。
这8 章的知识，读者既可以一次性学完，也可以边用边学（甚至可以套用），因为这些都是实际工作中经常用到的知识技能和布局设计方法。
感谢读者选择本书，同时，请读者以轻松的心态“看”和“学”本书内容，因为它们都是有灵性的思维，而不是呆板的理论。
后，希望读者设计的PPT 越来越好看，越来越具有说服力。
编者

工作型PPT设计思维 根据笔者多年的PPT 实际设计经验编写而成，系统地介绍了工作型PPT 设计的思维模式、常用方法以及布局手法和技巧，以帮助每一位读者建立一套真正属于自己的PPT 设计体系和思维逻辑。
工作型PPT设计思维 共8 章，分别为掌握工作型PPT 的基本思路，打造受众易记的PPT，厘清3 大内在关系，PPT 素材的绘制与搜索，PPT 视频、背景视频的处理与应用，在PPT 中使用图表，PPT 版式布局的3 块设计和页面细节设计的14 个技巧。
工作型PPT设计思维 适用于了解PPT 软件操作的行业基础学员，如审计、会计、人事、部门主管、国企员工、学生、PPT 爱好者和PPT 自学者等阅读。同时，也可以作为中、高级PPT 设计人员的参考书和培训机构的培训手册。

目 录
前言
第1 章 掌握工作型PPT 的基本思路·································································· 1
1.1 如何组织具有强吸引力的幻灯片·························································· 2
1.1.1 善用ZLSZ 模式················································································· 2
1.1.2 聚焦受众关心的问题·········································································· 3
1.1.3 提出解决深层次问题的办法································································ 4
1.1.4 展示具体数据···················································································· 5
1.2 具有说服力的论据的选择与来源·························································· 7
1.2.1 具有说服力的论据的选择··································································· 7
1.2.2 论据的来源······················································································· 9
1.2.3 不被信任的论据来源·········································································12
1.3 使用视觉工具·························································································12
1.3.1 选择图形的注意要点·········································································13
1.3.2 图形优于文字的原因·········································································15
1.4 不要被网站的PPT 模板误导································································17
1.5 把握流行的PPT 设计风格····································································18
1.5.1 当下流行的PPT 设计风格·································································18
1.5.2 未来可能流行的PPT 设计风格···························································22
1.6 彩排与模拟计时·····················································································23
1.7 实现GIF/重复动作动画·········································································25
第2 章 打造受众易记的PPT··············································································28
2.1 如何讲好故事·························································································29
2.1.1 讲好故事的7 要素············································································29
2.1.2 故事的来源······················································································30
2.1.3 故事的层级推进···················