目录 Unit 1Job Interview Part ⅠWanning-up Part ⅡPronunciation Listening Part ⅢFocus on Listening Listening 1Job Advertisements Listening 2Applying for the Marketing Position Listening 3Job Interview: Rules and Advice Part ⅣLanguage Study Part ⅤCommunicative Activity Unit 2 Working Together Part ⅠWanning-up Part ⅡPronunciation Listening Part ⅢFocus on Listening Listening 1Requesting and Offering Help Listening 2Getting Along with Co-Workers Listening 3Writing a Self-Introduction Letter Part ⅣLanguage Study Part ⅤCommunicative Activity Unit 3 Job Descriptions Part ⅠWanning-up Part ⅡPronunciation Listening Part ⅢFocus on Listening Listening 1Different Departments of a Company Listening 2Office Regulations Listening 3Job Description: Office Manager Part ⅣLanguage Study Part ⅤCommunicative Activity Unit 4 Company History Part ⅠWarming-up Part ⅡPronunciation Listening Part ⅢFocus on Listening Listening 1History of Apple Inc. Listening 2Initial Development of Samsung Listening 3The Ray Kroc Story——McDonalds Facts and History Part ⅣLanguage Study Part ⅤCommunicative Activity Unit 5Career Development Part ⅠWarming-up Part ⅡPronunciation Listening Part ⅢFocus on Listening Listening 1The Importance of Communication in Career Development Listening 2On-the-job Training (OJT) Listening 3Asking for a Salary Raise Part ⅣLanguage Study Part ⅤCommunicative Activity Unit 6Making Business Connections Part ⅠWarming-up Part ⅡPronunciation Listening Part ⅢFocus on Listening Listening 1Making Appointments Listening 2Building Business Relationships Listening 3Non-Verbal Communication in Building Relationships Part ⅣLanguage Study Part ⅤCommunicative Activity Unit 7Ordering Goods Part ⅠWarming-up Part ⅡPronunciation Listening Part ⅢFocus on Listening Listening 1Calling for an Order Listening 2Placing an Order Listening 3Deliveries and Suppliers Part ⅣLanguage Study Part VCommunicative Activity Unit 8 Signing a Contract Part IWarming-up Part ⅡPronunciation Listening Part ⅢFocus on Listening Listening 1Electronic Contract Listening 2Signing an Employment Contract Listening 3Things to Consider Before Signing a Contract Part IVLanguage Study Part VCommunicative Activity Unit 9 Marketing Part IWarming-up Part ⅡPronunciation Listening Part ⅢFocus on Listening Listening 1Inbound Marketing Listening 2Making Time for Marketing Listening 3Telemarketing Part ⅣLanguage Study Part VCommunicative Activity Unit 10 Advertising Part IWarming-up Part ⅡPronunciation Listening Part ⅢFocus on Listening Listening 1Change the Odds Listening 2Marketing v.s. Advertising: Whats the Difference? Listening 3Secrets to Succeed at Video Advertising Part IVLanguage Study Part ⅤCommunicative Activity Unit 11Preparing for a Business Travel Part ⅠWarming-up Part ⅡPronunciation Listening Part ⅢFocus on Listening Listening 1Booking Flights and Hotels Listening 2Learning About the Business Trip Listening 3How to Pack for Air Travel Part ⅣLanguage Study Part Ⅴ Communicative Activity Unit 12Business Investment Part ⅠWarming-up Part ⅡPronunciation Listening Part ⅢFocus on Listening Listening 1Investment Environment Listening 2A Conversation with Adrian Fortino, Invest Detroit Listening 3Four Essentials of Small Business Investment Part ⅣLanguage Study Part ⅤCommunicative Activity Unit 13Business Culture Part ⅠWarming-up Part ⅡPronunciation Listening Part ⅢFocus on Listening Listening 1BMWs Corporate Culture Listening 2Understanding Cultural Gaps for Business Travelers Listening 3The U.S. Business Culture Part ⅣLanguage Study Part VCommunicative Activity Unit 14 Business Negotiation Part ⅠWartning-up Part ⅡPronunciation Listening Part ⅢFocus on Listening Listening 1Negotiations on Service and Contract Listening 2Negotiation on a Request Listening 3How to Win a Business Negotiation Part ⅣLanguage Study Part VCommunicative Activity Unit 15Planning for the Future Part ⅠWarming-up Part ⅡPronunciation Listening Part ⅢFocus on Listening Listening 1A Business Plan Listening 2A Conversation about Fiats Future Plan Listening 3Prepare a Business Plan for Growth Part IVLanguage Study Part VCommunicative Activity Reference Keys & Scripts 参考文献
内容摘要 本书商务英语专业系列教材听力教程第2册。全书共15个单元,包括Job Interview,Working Together,Job Descriptions,Company History,Career development,Establishing Relations,Ordering Goods,Signing Contract,Marketing,Advertising,Business Travel,Business Investment,Business Culture,Business Negotiation,Planning for the future。
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