综合商务英语

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作者邹莉主编;翁凤翔丛书主编

出版社上海大学出版社

ISBN9787567129016

出版时间2017-08

装帧平装

开本16开

定价45元

货号1201575190

上书时间2024-06-15

已实名已认证进店收藏店铺

商品描述: 目录
Unit 1 Education
Part 1 Warming up
Part 2 Intensive Reading
Part 3 Extensive Reading
Part 4 Extended Reading
Part 5 Exercises
Part 6 Case Study
Unit 2 Career Planning
Part 1 Warming up
Part 2 Intensive Reading
Part 3 Extensive Reading
Part 4 Extended Reading
Part 6 Case Study
Unit 3 Etiquette
Part 1 Warming up
Part 2 Intensive Reading
Part 3 Extensive Reading
Part 4 Extended Reading
Part 6 Case Study
Unit 4 Globalization
Part 1 Warming up
Part 2 Intensive Reading
Part 3 Extensive Reading
Part 4 Extended Reading
Part 5 Exercises
Part 6 Case Study
Unit 5 E-Commerce
Part 1 Warming up
Part 2 Intensive Reading
Part 3 Extensive Reading
Part 4 Extended Reading
Part 5 Exercises
Part 6 Case Study
Uint 6 Advertising
Part 1 Warming up
Part 2 Intensive Reading
Part 3 Extensive Reading
Part 4 Extended Reading
Part 6 Case Study
Unit 7 Branding
Part 1 Warming up
……
Unit 8 Public Relations
Unit 9 Tourism
Unit 1 Entertainment Industry
Glossary

内容摘要
在培养目标和规格上，定位在为社会培养具有良好语言素质和语言应用能力、适应经济发展需要的应用型商务英语人才；在教学模式上，体现"以学生为中心"，根据学生特点，实行任务驱动教学模式；在教学内容上，体现与时俱进，注重商务性，强调输出；在教学条件要求上，充分适应各校师资、教学设施等基本条件。

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