综合商务英语
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作者刘白玉,刘夏青 主编
出版社中国人民大学出版社有限公司
ISBN9787300245621
出版时间2017-08
装帧平装
开本16开
定价35元
货号1201571264
上书时间2024-06-05
商品详情
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作者简介
刘白玉，三级教授，山东工商学院外国语学院院长。中国靠前商务英语研究会副理事长，山东省商务英语研究会会长，至今共在《中国翻译》等期刊发表论文93篇，出版专著、译著15部；主持省部级等课题12项。
目录
Unit 1 Introduction to Business
Text A Better Prepare for a Career in Business
Text B Business Cycle
Chinese and International Culture Tour
Case Study
Unit 2 Successful Business People
Text A Steve Jobs and the Apple Story
Text B Li Ka-Shing’s Timeless Advice for Young En-trepreneurs
Chinese and International Culture Tour
Case Study
Unit 3 Market
Text A Who Will Win Out in the Smart Phone Market?
Text B 5 Steps to Validate Your Business Idea before Entering the Market
Chinese and International Culture Tour
Case Study
Unit 4 Companies
Text A Starbucks Coffee Company’s Organizational Structure
Text B The Commencement Address
Chinese and International Culture Tour
Case Study
Unit 5 Employee
Text A Being a Good Employee
Text B Employee Confidence and Engagement
Chinese and International Culture Tour
Case Study
Unit 6 Products
Text A 6 Steps to Product Launch Success
Text B Counterfeit Products Hurt the Consumer and the Economy
Chinese and International Culture Tour
Case Study
Unit 7 Customers
Text A Customer Value
Text B How to Create and Retain Customers
Chinese and International Culture Tour
Case Study
Unit 8 Work-life Balance
Text A The Price of a 24-7 World
Text B There’s More to Life than Being Happy
Chinese and International Culture Tour
Case Study
Unit 9 Culture
Text A What is Culture?
Text B Friendship of American Style
Chinese and International Culture Tour
Case Study
Unit 10 Business Ethics
Text A How Different Ethical Stances Can Help or Harm a Company
Text B Is Digital Piracy Unethical? Or Just Illegal?
Chinese and International Culture Tour
Case Study
附录一 Glossary
附录二 TEM-4 （2008~2010）
附录三 References
内容摘要
《综合商务英语》融合新的外国语言文学类专业本科教学质量国家标准和新的英语四级考试题型，按照商务英语专业教学要求编写，以培养学生的商务英语综合应用能力，包括英语语言知识和应用能力，商务知识、理论和应用能力，职场适应及发展能力和综合运用各种知识解决商务实际问题的能力等为目标。教材内容的选材围绕商务活动的各个阶段，包括公司介绍、沟通交流、商务旅行、产品、销售、商务管理市场营销等等，通过构建真实的职场商务情景，激发学生的学习动力与热情。本书为教材的靠前册。
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