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商务英语阅读教程

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作者袁知乾，林琴主编

出版社上海交通大学出版社

ISBN9787313248305

出版时间2021-05

装帧平装

开本16开

定价48元

货号1202421961

上书时间2024-11-21

评价24454好评率 99.93%

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商品描述: 作者简介
袁知乾，男，1983年生人。华中师范大学外国语言学及应用语言学专业硕士、讲师，现任衢州学院教师。主要研究方向为外语教学、翻译。

目录
Unit 1 Marketing
    Part I Pre-reading Questions
    Part II Intensive Reading
    Text A The Paradox ofMarketing at Scale
    Part III Extensive Reading
    Text B The Case for Wellness Marketing in Singapore
Unit 2 Product Development
    Part I Pre-reading Questions
    Part II IntensweReading
    Text A Virtual Reality：A Game-changerforProductDevelopment
    Part III Extensive Reading
    Text B InProductDevelopment,LetYourCustomersDefmePerfection
Unit 3 Price and Pricing
    Part I Pre—reading Questions
    Part II Intensive Reading
    Text A High Price，Limited Performance of European Electric Cars Might Boost China Minis
    Part III Extensive Reading
    Text B Pricing Excellence Is a Strategic Differentiator in Wealth Management
Unit 4 Distribution Channel
    Part I Pre-reading Questions
    Part II Intensive Reading
    Text A In India，Distribution Is God
    Part III Extensive Reading
    Text B Your Building Is a Captive DistributiOn Channel：How to Capture More Value
Unit 5 Promotion
    Part I Pre—reading Questions
    Part II Intensive Reading
    Text A Small BusinessesAre Trying to StayAllOat
    Part III Extensive Reading
    Text B Are Elections Promotions a Good Idea
Unit 6 Business Ownership
    Part I Pre-reading Questions
    Part II Intensive Reading
    Text A  Active Ownership：Investing as“Responsible Stewards， Not Absentee Landlords”
    Part III Extensive Reading
    Text B What Would Tesla Have to Do to Go Private
Unit 7 Staff Management
    Part I Pre．reading Questions
    Part II Intensive Reading
    Text A Essence ofStrategic ManagementPlan
    Part III Extensive Reading
    Text B Effective Time and Team Management in Business
Unit 8 Human Resources
    Part I Pre—reading Questions
    Part II Intensive Reading
    TeXt A Human Resources in the Age of Digital Revolution
    Part llI Extensive Reading
    Text B Challenges Before HR Practitioners in an Evolving World
Unit 9 Consumer Behavior
    Part I Pre—reading Questions
    Part II Intensive Reading
    Text A Five Key Behavioral Shifts ofConsumers Post-COVID一19
    Part III Extensive Reading
    Text B Five Brilliant Ways for Eco-friendly Consumers to Stretch Their Budget
Unit 10 E-commerce
    Part I Pre-reading Questions
    Part II Intensive Reading
    Text A Four Steps to Thrive E-commerce Business in 2020
    Part III Extensive Reading
    Text B Start-ups LookatDubai asIts E-commercePlatformBalloons
Unit 11 Aspects of Business Culture
    Part I Pre—reading Questions
    Part II Intensive Reading
    Text A Do Not Follow Fashion．Follow Value for Big Returns in Long Run
    Part III Extensive Reading
    Text B Handmade with Love：Nepali Takes Grandma’s Socks to the Word
Unit 12 Business Ethics
    Part I Pre-reading Questions
    Part II Intensive Reading
    Text A Thirtieth Anniversary for Institute of Business Ethics
    Part III Extensive Reading
    Text B IsGenderRepresentationinSGAds JustanAfterthought7
Unit 13 Corporate So Responsibility
    Part I Pre-reading Questions
    Part II Intensive Reading
    Text A These Three Companies Are Helping the Environment through
    Corporate So Responsibility
    Part III Extensive Reading
    Text B AirAsia Earns High Praise with Its(RED)Corporate
    So Responsibility Project
Unit 14 Green Business
    Part I Pre—reading Questions
    Part II Intensive Reading
    Text A Green Growth
    Part III Extensive Reading
    Text B FromWaste to Wealth
References

内容摘要
    本书针对商务英语本科专业阅读课程编写。全书共14章，内容包括靠前营销、产品开发、定价和价格、销售促销、人力资源管理、消费者行为、电子商务、商业文化、商业道德、企业社会责任、绿色商业等章节，涉及靠前商务的多个领域和环节。本书各单元均设有课前阅读思考问题、两篇课文、生词表、课文注释和练习。书中内容皆选自原版材料，语言地道，与当今靠前商务活动联系紧密。

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