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实用商务英语教程

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23.72 4.9折 48 全新

库存4件

广东广州

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作者李瑶编

出版社上海交通大学出版社

ISBN9787313221469

出版时间2020-05

装帧平装

开本16开

定价48元

货号1202076262

上书时间2024-11-13

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品相描述：全新

商品描述: 目录
Unit 1 Company Profiles

Part Ⅰ Starting up

Part Ⅱ Listening

Part Ⅲ Reading: Six Signs of a Doomed Entrepreneur

Part Ⅳ Theme-related Expressions

Part Ⅴ Speaking

Part Ⅵ Writing: An Overview of Business Writing

Part Ⅶ Business Etiquette: Introduction and Greeting

Unit 2 Products and Services

Part Ⅰ Starting up

Part Ⅱ Listening

Part Ⅲ Reading: How Image Recognition Is Going to Improve Your So Media Ads

Part Ⅳ Theme-related Expressions

Part Ⅴ Speaking

Part Ⅵ Writing: Memo

Part Ⅶ Business Etiquette: New Job

Unit 3 Marketing

Part Ⅰ Starting up

Part Ⅱ Listening

Part Ⅲ Reading: Using SWOT Analysis to Develop a Marketing Strategy

Part Ⅳ Theme-related Expressions

Part Ⅴ Speaking

Part Ⅵ Writing: Letter of Establishing Business Relations

Part Ⅶ Business Etiquette: Exchanging Business Cards

Unit 4 Advertising

Part Ⅰ Starting up

Part Ⅱ Listening

Part Ⅲ Reading: Dove Advertisement Analysis

Part Ⅳ Theme-related Expressions

Part Ⅴ Speaking

Part Ⅵ Writing: Letters of Inquiries and Offers

Part Ⅶ Business Etiquette: Dress Code

Unit 5 Payment

Part Ⅰ Starting up

Part Ⅱ Listening

Part Ⅲ Reading: International Payment Systems

Part Ⅳ Theme-related Expressions

Part Ⅴ Speaking

Part Ⅵ Writing: Letter of Order

Part Ⅶ Business Etiquette: Entertaining Clients

Unit 6 Employment

Part Ⅰ Starting up

Part Ⅱ Listening

Part Ⅲ Reading:How You Quit Your Job Really Matters to Your Future

Part Ⅳ Theme-related Expressions

Part Ⅴ Speaking

Part Ⅵ Writing: CV and Letter of Application

Part Ⅶ Business Etiquette: Job Interview

Unit 7 Business Conference

Part Ⅰ Starting up

Part Ⅱ Listening

Part Ⅲ Reading: How to Run Effective Business Meetings

Part Ⅳ Theme-related Expressions

Part Ⅴ Speaking

Part Ⅵ Writing: Minutes

Part Ⅶ Business Etiquette: Business Meeting

Unit 8 Corporate Culture

Part Ⅰ Starting up

Part Ⅱ Listening

Part Ⅲ Reading: Corporate Culture

Part Ⅳ Theme-related Expressions

Part Ⅴ Speaking

Part Ⅵ Writing: Letters of Complaints and Claims

Part Ⅶ Business Etiquette: Giving and Receiving Gifts

Unit 9 Business Travel

Part Ⅰ Starting up

Part Ⅱ Listening

Part Ⅲ Reading: The Ultimate Guide to Traveling for Work

Part Ⅳ Theme-related Expressions

Part Ⅴ Speaking

Part Ⅵ Writing: Business Proposal

Part Ⅶ Business Etiquette: Business Travel

Unit 10 Company Performance

Part Ⅰ Starting up

Part Ⅱ Listening

Part Ⅲ Reading: Teslas Stock Could be Cut in Half

Part Ⅳ Theme-related Expressions

Part Ⅴ Speaking

Part Ⅵ Writing: Business Report

Part Ⅶ Business Etiquette: Getting Along with Your Coworkers and Bosses

Unit 11 Business Ethics

Part Ⅰ Starting up

Part Ⅱ Listening

Part Ⅲ Reading: Four Multinationals Shift Their Business Models for Sustainability

Part Ⅳ Theme-related Expressions

Part Ⅴ Speaking

Part Ⅵ Writing: Letter of Settlement

Part Ⅶ Business Etiquette: Electronic Communication

Unit 12 Business Competition

Part Ⅰ Starting up

Part Ⅱ Listening

Part Ⅲ Reading: Why Facebook Is the Biggest Threat to Googles Ad-Revenue Throne

Part Ⅳ Theme-related Expressions

Part Ⅴ Speaking

Part Ⅵ Writing: Contract

Part Ⅶ Business Etiquette: Negotiation

参考文献

内容摘要
本书以英语为语言媒介，以商务知识为核心，强调语言能力与商务知识的结合，旨在培养学生掌握商务英语基本知识，同时通过在典型商务情境中进行沟通和交流，提高商务和职场应用能力。本教材借鉴国内外优选的商务英语教材编写理念，根据我国国情和学生需求编写出理论与实践相结合，具有时代气息，解决商务和职场现实问题的内容。本书内容紧密围绕各项商务话题，模拟商务交际环境，选取商务领域活动中的12个典型话题：公司简介、产品和服务、营销、广告、支付、雇佣、会议、文化、差旅、公司业绩、商业道德和商业竞争，涵盖商务英语听、说、读、写、译等技能训练和案例分析，同时引导学生了解商务领域的相关礼仪。
本教材在主题和选材上，突出真实性、新颖性和实用性的特点。本教材绝大部分材料来自国外非常不错网站和杂志，语言地道，原汁原味，话题新颖，内容实用。教材在编写上，强调知识性、交际性、应用性和科学性四个原则。每个单元由导人、听力、阅读、口语、表达、写作和礼仪七个部分组成，各部分围绕单元话题展开，内容丰富，衔接自然，讲练结合。

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