国际商务谈判
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作者刘白玉 等 主编
出版社中国人民大学出版社有限公司
ISBN9787300243245
出版时间2017-04
装帧平装
开本16开
定价35元
货号1201510615
上书时间2024-08-10
商品详情
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作者简介
刘白玉，三级教授，山东工商学院外国语学院院长。出访过英国、美国、加拿大等30多个国家，常住加拿大2年，中国靠前商务英语研究会副理事长，山东省商务英语研究会会长，山东省对外经济学会副会长，烟台市翻译协会副会长，校重点学科“英语学科”带头人，中国海洋大学、鲁东大学兼职硕士生导师，山东财经大学、曲阜师范大学等11所大学兼职／特聘教授，山东省社科规划课题评审专家，山东省社科奖评审专家，山东省科技外语大赛专家评委。至今共在《中国翻译》、《外语学刊》等期刊发表论文93篇，出版专著、译著15部；主持省部级等课题12项。
目录
Chapter 1 Basic Theories for International Business Negotiation
Section A Understanding International Business Negotiation
Section B A Negotiation Aching to Find Way Out .
Words and Exprassions
Background Information
Situational Dialogue in Negotiation
Exercises
Chapter 2 Staffing Negotiation Teams
Section A Basic Principles That Make You a Smart Negotiatar
Section B What Determines the Success in Multiparty Negotiation
Words and Expressions
Background Information
Situational Dialogue in Negotiation
Exercises
Chapter 3 Phases of International Business Negotiation
Section A A Typical Negotiation on Sale with the Chinese
Saction B How to Negotiate Price for Sales
Words and Expressions
Background Information
Situational Dialogue in Negotiation
Exercises
Chapter 4 Negotiation Strategy and Tactics
Section A What Strategy and Tactics to Choose？
Section B Negotiation Strategy and Tactics in Practice
Words and Expressions
Background Information
Situational Dialogue in Negotiation
Exercises
Chapter 5 Types of International Business Negotiation
Section A Types of International Business Negotiation
Section B Long Live Price Negotiations —A Case Study of Price Negotiation Scenario
Words and Expressions
Background Information
Situational Dialogue in Negotiation
Exercises
Chapter 6 Verbal and Nonverbal Communication Skills
Section A Understanding Verbaland Nonverbal Communication
Section B A Smart Car Seller
Words and Expressions
Background Information
Situational Dialogue in Negotiation
Exercises
Chapter 7 International Business Negotiation Etiquette
Section A Business Negotiation Etiquette
Section B McDonalds Secret Weapon to Change Disadvantages into Advantages
Words and Expressions
Background Information
Situational Dialogue in Negotiation
Exercises
Chapter 8 Cross—Cultural Business Negotiation
Section A Forewarned Is Forearmed
Section B Building Trust Before Heading to the Table with Japanes
Words and Expressions
Background Information
Situational Dialogue in Negotiation
Exercises
Key to Exercises
Further Reading
References
内容摘要
《新视界商务英语系列教材:靠前商务谈判(第二版)》共分八章，分别从靠前商务谈判基本理论、谈判人员的素质、谈判环节、谈判策略和技巧、谈判类型、语言与非语言沟通技巧、谈判礼仪和跨文化谈判等方面进行了详述。《新视界商务英语系列教材:靠前商务谈判(第二版)》除了系统性、完整性、语言规范性、内容前沿性外，还有三大亮点：一是采用案例式教学，将谈判理论、方法、技巧等融于经典案例中；二是育人，学生学完《新视界商务英语系列教材:靠前商务谈判(第二版)》后不仅学习如何做事，也学习如何做人。三是很强的操作性，新增加了商务谈判情景对话部分，使学习者能够以一种身临其境的对话方式来体验商务谈判，并能够把所学的理论和知识活学活用到商务谈判情景对话当中。
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