国际商贸英语
全新正版 极速发货
￥ 22.12 5.7折 ￥ 39 全新
仅1件
广东广州
认证卖家担保交易快速发货售后保障
作者冯抒琴,郑艳阳 主编
出版社西南交通大学出版社
ISBN9787564341855
出版时间2015-10
装帧平装
开本其他
定价39元
货号1201201365
上书时间2024-08-08
商品详情
- 品相描述：全新
- 商品描述
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目录
Unit 1 Business Negotiation in International Trade
1.1 Professional Knowledge
1.1.1 Inquiry
1.1.2 Offer
1.1.3 Counter—offer
1.1.4 Acceptance
1.2 Language Skills
1.2.1 Emails of inquiry
1.2.2 Emails of offer
1.2.3 Emails of counter—offer
1.2.4 Emails of acceptance
1.3 Resource Bank
1.4 Extensive Reading
1.5 Assignments
Unit 2 Delivery
2.1 Professional Knowledge
2.2 Language Skills
2.2.1 The buyer urging the shipment
2.2.2 The seller explaining the reason for late delivery
2.2.3 Booking shipping space／containers from the shipping agents
2.2.4 Dispatching shipping notice
2.3 Resource Bank
2.4 Extensive Reading
2.5 Assignments
Unit 3 Terms of Payment
3.1 Professional Knowledge
3.1.1 Remittance
3.1.2 Collection
3.1.3 Risk control in payment
3.2 Language Skills
3.2.1 The buyer and the seller negotiating terms of payment
3.2.2 The buyer asking for an extension of payment
3.3 Resource Bank
3.4 Extensive Reading
3.5 Assignments
Unit 4 Insurance
4.1 Professional Knowledge
4.1.1 Marine insurance clauses under C.I.C.
4.1.2 Marine insurance clauses under I.C.C.
4.1.3 Marine insurance clauses in sales contracts
4.1.4 Insurance under CIF
4.1.5 Important questions in marine insurance
4.2 Language Skills
4.2.1 The seller arranging insurance with the insurance company
4.2.2 The seller and the buyer negotiating the insurance arrangement
4.3 Resource Bank
4.4 Extensive Reading
4.5 Assignments
Unit 5 Import and Export Documentation
5.1 Professional Knowledge
5.1.1 Finan documents
5.1.2 Commer documents
5.2 Language Skills
5.3 Resource Bank
5.3.1 Sight bill
5.3.2 Commer invoice
5.3.3 Bill of lading
5.3.4 Insurance policy
5.3.5 Packing list
5.3.6 Certificate of origin
5.4 Extensive Reading
5.5 Assignments
Unit 6 Letter of Credit
6.1 Professional Knowledge
6.1.1 Definition of letter of credit
6.1.2 The role of banks in settlement by letter of credit
6.1.3 The circulation of letter of credit
6.1.4 The importance of the documents in the payment by L／C
6.2 Language Skills
6.2.1 SWIFT L／C
6.2.2 Mail L／C
6.2.3 Checking L／Cs
6.2.4 The seller urging the establishment of L／C
6.2.5 The buyer informing the establishment of L／C
6.2.6 The seller asking for amendment of L／Cs
6.2.7 The seller asking for extension of L／C
6.3 Resource Bank
6.4 Extensive Reading
6.5 Assignments
Unit 7 Purchase Order and Contract
7.1 Professional Knowledge
7.2 Language Skills
7.2.1 The buyer placing an order
7.2.2 The seller declining the order
7.2.3 The seller／buyer confirming the order
7.2.4 The seller／buyer drafting contracts
7.3 Resource Bank
7.4 Extensive Reading
7.5 Assignments
Unit 8 Attending a Trade Fair
8.1 Professional Knowledge
8.1.1 Pre—trade fairs
8.1.2 At trade fairs
8.1.3 After trade fairs
8.2 Language Skills
8.2.1 Emails of invitation to clients
8.2.2 Company profile
8.2.3 Product profile
8.2.4 Follow—up emails
8.3 Resource Bank
8.4 Extensive Reading
8.5 Assignments
Unit 9 Open Tendering
9.1 Professional Knowledge
9.1.1 Prequalification and post—qualification
9.1.2 Obtaining bidding documents
9.1.3 Bid opening
9.1.4 Bid evaluation
9.1.5 Award of contract
9.2 Language Skills
9.2.1 Notice of prequalification
9.2.2 Invitation to tender／bid
9.2.3 Form of bid
9.2.4 Letter of acceptance
9.3 Resource Bank
9.4 Extensive Reading
9.5 Assignments
Unit 10 International Business Etiquette
10.1 Professional Knowledge
10.1.1 Invitation to business dinners or banquets
10.1.2 Business banquet etiquette
10.1.3 Business dinner etiquette
10.1.4 Small talk at business meals
10.1.5 International gift giving etiquette
10.2 Language Skills
10.2.1 Invitation letters
10.2.2 Response to the invitation
10.2.3 Toast
10.2.4 Thank—you note
10.3 Resource Bank
10.4 Extensive Reading
10.5 Assignments
Scripts
Keys for Reference
References
内容摘要
本书是一本有关靠前商贸英语技能的教材，涉及靠前贸易实务中的核心环节、商务谈判、运输、保险、支付、外贸单证、信用证、合同和订单、外贸展会、 靠前招投标及跨文化商务交际等内容。本书遵循ESP的理念，把培养学习者完成靠前贸易目标情境下的语言任务作为目标，以专业知识为依托，将目标任务分解成听说读写的语言技能，并且保证目标任务的真实性，让学习者熟练掌握靠前贸易实务流程中的核心语言技能，操作性和实用性强。
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