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库存3件
作者施慧英
出版社东华大学出版社
ISBN9787566917805
出版时间2020-09
装帧平装
开本16开
定价49.7元
货号1202152862
上书时间2024-08-06
本教材以“工学结合、能力为本”的高职教育理念为指导,遵循"实用性、实践性和以学生为主体”的原则。本着“必需,实用,够用”为度,以就业为导向,以培养学生职场英语交际能力为目标,将学生置于模拟工作环境中,熟悉涉外工作中使用英语的典型场景,注重训练涉外活动中的各种语言表达方式,培养涉外交流活动中必要的语言综合基本技能,可为学生就业前的练兵,使其毕业后能够尽快适应涉外工作岗位的需要。教材主要训练学生在商务活动和职场活动中使用英语进行交流的能力,以顺应职教改革的新形势。教材内容涵盖常见的商务职业场景,对职场英语学习者尤其是初学很有帮助,
适用于高职高专院校学生,也可以供涉外类企业在职员工业务培训使用,有较强的实用价值。
施慧英
浙江纺织服装学院英语教研室主任,教授,参编过教材, 近三年主持的课题有:院级英语精品课程建设,高职大学英语课程模块和教学模式研究与探索,高职英语课程教学评价体系研究,培养高职学生英语自主学习能力的实践研究,基于职业性的高职英语教学内容体系与教学模式研究(市级)等课题。
近三年发表的论文:高职英语多元化教学评估体系及其构建,高职学生英语应用能力培养的思考,跨文化交际障碍产生的主要原因及应对策略,论高职院校英语课程体系的构建,论“以学生为中心”的大学英语教学,论外语教学中学生自主学习能力的培养等。
Contents
Unit 1 Job-Hunting
Part 1 Background Information / 2
Successful Job Interviews / 2
Part 2 Situational Conversations / 3
Part 3 Listening and Speaking Activities / 6
Part 4 Reading and Writing Activities / 12
ⅠRésumé / 12
ⅡApplication Letter / 15
Part 5 Communication Activities / 20
Part 6 Related Words and Expressions / 27
Unit 2 Taking up the Post
Part 1 Background Information / 33
Office Etiquette / 33
Part 2 Situational Conversations / 34
Part 3 Listening and Speaking Activities / 35
Part 4 Reading and Writing Activities / 38
Company Profile / 38
Part 5 Communication Activities / 40
Part 6 Related Words and Expressions / 43
Unit 3 Attending Trade Fairs
Part 1 Background Information / 48
1. Benefits to Attend a Trade Fair / 48
2. Tips for Attending a Trade Fair and Reception Etiquette / 48
Part 2 Situational Conversations / 49
Part 3 Listening and Speaking Activities / 52
Part 4 Reading and Writing Activities / 59
ⅠLetter of Invitation / 59
ⅡE-Mail / 63
Part 5 Communication Activities / 64
Part 6 Related Words and Expressions / 67
Unit 4 Business Reception
Part 1 Background Information / 72
Reception Etiquette / 72
Part 2 Situational Conversations / 74
Part 3 Listening and Speaking Activities / 77
Part 4 Reading and Writing Activities / 86
Ⅰ Banquet Speech / 87
Ⅱ Telephone Message / 89
Part 5 Communication Activities / 91
Part 6 Related Words and Expressions / 97
Unit 5 Business Travel
Part 1 Background Information / 102
1. Travel Arrangements / 102
2. Business Travel Etiquette / 103
3. English for Broadcasting at the Airport and on the Flight / 104
Part 2 Situational Conversations / 105
Part 3 Listening and Speaking Activities / 108
Part 4 Reading and Writing Activities / 119
ⅠLetter of Thanks / 119
ⅡSpeech of Thanks / 122
Part 5 Communication Activities / 122
Part 6 Related Words and Expressions / 127
Unit 6 Communicating with Clients
Part 1 Background Information / 132
1. Customer Service / 132
2. Etiquette for Phone Communication and Office Reception / 132
3. Tips for Telephoning / 133
Part 2 Situational Conversations / 133
Part 3 Listening and Speaking Activities / 138
Part 4 Reading and Writing Activities / 143
Complaints and Settlements / 143
Part 5 Communication Activities / 152
Part 6 Related Words and Expressions / 156
Appendix 1 公司部门名称 / 158
Appendix 2 职务职位名称 / 159
Appendix 3 产品介绍用语 / 162
Bibliography 参考文献 / 164
部分听力文字材料 / 165
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