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商务文本分析与应用教程/李睿

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作者李睿、贺莺

出版社清华大学出版社

ISBN9787302512400

出版时间2017-01

装帧平装

开本其他

定价75元

货号1201819923

上书时间2024-08-05

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商品详情

品相描述：全新

商品描述: 目录
Chapter 1  Marketing Strategies
  Pre-reading Activities
  Part 1:Case Study of KFC
  Part 2:Case Study of Hai Di Lao
  Part 3:Case Study of Disneyland
  Part 4:Case Study of Promotional Strategies
  Business Application
Chapter 2  Corporate Scandals
  Pre-reading Activities
  Part 1:Volkswagen Emissions Scandal
  Part 2:How United Airlines Handles an Overbooked Flight
  Part 3:Well Fargos Fake Accounts
  Part 4:Tescos Accounting Fiasco
  Business Application
Chapter 3  Cars and Oil
  Pre-reading Activities
  Part 1:Car Ownership Restrictions
  Part 2:M&A: Geely and Volvo
  Part 3:Car Models and Auto Shows
  Part 4:Oil Pricing Mechanism
  Business Application
Chapter 4  Chinas Internet Companies
  Pre-reading Activities
  Part 1:Case Study of WeChat
  Part 2:Case Study of Vancl
  Part 3:Case Study of Alibaba
  Part 4:Case Study of Jack Ma
  Business Application
Chapter 5  Chinas Property Market
  Pre-reading Activities
  Part 1:Chinas Real Estate Bubble
  Part 2:Beijings Property Control Measures
  Part 3:Property Boom/Bust
  Part 4:Chinas Women and Property
  Business Application
Chapter 6  Chinas High-Speed Rail
  Pre-reading Activities
  Part 1:Trajectory of Chinas HSR Development
  Part 2:News Reports on Chinas HSR
  Part 3:Industry Implications of High-Speed Rail
  Part 4:High-Speed Rail in the U.S
  Business Application
Chapter 7  Chinas Demographic Economics
  Pre-reading Activities
  Part 1:Chinas Demographic Challenges
  Part 2:Challenges Facing the Old
  Part 3:Maternity Tourism
  Part 4:Controversial Assistant Reproductive Methods
  Business Application
Chapter 8  RMB Exchange Rate
  Pre-reading Activities
  Part 1:U.S. and Chinas Stance on RMB Valuation
  Part 2:The Fall of RMBs Value
  Part 3:RMBs Addition to the IMFs Currency Basket
  Part 4:President Trumps Stance on RMB
  Business Application
Chapter 9  European Debt Crisis and Brexit
  Pre-reading Activities
  Part 1:European Debt Crisis Explained
  Part 2:Debt Crisis in Greece
  Part 3:Brexit Explained
  Part 4:Aftermath of Brexit Referendum
  Business Application
Chapter 10  U.S. Tax Reform
  Pre-reading Activities
  Part 1:How to Pay U.S. Individual Taxes
  Part 2:Why Is Tax Reform Difficult?
  Part 3:U.S. Tax Reform at a Glance
  Part 4:Republicans VS. Democrats on Tax Reform
  Business Application

内容摘要
本书共有10 章，选取了访谈、演讲、报告、社评、新闻等多种文体。所选话题紧密结合
时代发展，涉及知识面广，用语生动自然，旨在为学生提供很前沿和很地道的信息输入和语
言素材。本书的一个突出特点是通过指导学生利用网络资源来构建基本的商务知识框架，培
养学生的自主学习意识、网络搜索能力、理性思维能力和语言逻辑表达能力。
本书适合英语专业和翻译专业学生使用，也适合作为了解外媒对世界和中国经济形势看
法及基本商务翻译技巧和知识的参考资料。
本书部分内容配有视频，请点击以下链接进行下载学习（提取码：t9uc）：https://pan.
baidu.com/s/1ub2FFBB4Tcbk-FPqS66U3w。

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