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国际商务英语(修订版)

全新正版极速发货

14.6 3.7折 39 全新

库存4件

广东广州

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作者孙莹

出版社经济管理

ISBN9787509616666

出版时间2011-12

装帧其他

开本其他

定价39元

货号1200201501

上书时间2024-06-18

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品相描述：全新

商品描述: 导语摘要
经济贸易的发展急需大量的国际贸易人才，特别是拥有一定英语能力的外贸综合型应用人才。孙莹编写《国际商务英语》的目的是使广大读者了解国际商务相关知识，掌握参与国际贸易必备的国际市场营销分析能力与国际贸易实务操作能力，具备一定对外贸易谈判技巧。

目录
GLOBALIZATION
Module 1  INTRODUCTION
  Chapter 1  The World Renowned Banks
    1.1  Citigroup
    1.2  Dai-Ichi Kangyo Bank
    1.3  JPMorgan Chase
    1.4  Bank of America
    1.5  Barclays Bank
    1.6  Hong Kong and Shanghai Banking Corp.Ltd.
    1.7  Bank of China
    1.8  Bank of Montreal
    1.9  Swiss Bank Corp
    1.10  First Interstate Bankcorp
    1.11  Standard Chartered Bank
    1.12  Deutsche Bank
    1.13  Bank of England
    Reading Material
    Exercises
    Business Tip: Business Meeting
  Chapter 2  International Economic Organizations
    2.1  Comprehensive Economic Organizations
    2.2  Organizations in.Trade
    2.3  Organizations in Finance
    Reading Material
    Exercises
    Business Tip: Business Lunch
Module 2  INTERNATIONAL MARKETING
  Chapter 1  Introduction to Marketing
    Reading Material
    Exercises
    Business Tip: Making a Client Wait
  Chapter 2  Analysis of Market Environment
    2.1  Background of Market Environment
    2.2  Relevant Knowledge
    Reading Material
    Business Tip: Learn About the Art of Gifting
  Chapter 3  Market Research
    3.1  Pre-knowledge
    3.2  Theory of Marketing
    Business Tip: Express Yourself through Your Business Card
  Chapter 4  Market Segmentation, Targeting and Positioning
    4.1  Introduction
    4.2  Relevant Knowledge
    Reading Material
    Exercises
    Business Tip: Negotiating Tip
  Chapter 5  The Marketing Mix
    5.1  4P's
    5.2  Promotional Mix
  Chapter 6  Channels of Distribution
    6.1  Channels of Distribution
    6.2  Wholesaling
    Business Tip : Conversational Tip
  Chapter 7  Marketing for E-commerce
    7.1  Marketing for E-commerce
    7.2  Relevant Knowledge
    Reading Material
Module 3  PRACTICE OF INTERNATIONAL BUSINESS
  Chapter 1  Establishing Business Relations
    1.1  Pre-knowledge
    1.2  Correspondence
    1.3  Dialogues
    Exercises
    Reading Material
  Chapter 2  Inquiries and Offers
    2.1  Pre-knowledge
    2.2  Correspondence
    2.3  Dialogues
    Exercises
    Reading Material
  Chapter 3  Counteroffers
    3.1  Pre-knowledge
    3.2  Correspondence
    3.3  Dialogues
    Exercises
    Reading Material
  Chapter 4  Shipment
    4.1  Pre-knowledge
    4.2  Correspondence
    4.3  Dialogues
    Exercmes
    Reading Material
  Chapter 5  Insurance
    5.1  Pre-knowledge
    5.2  Correspondence
    5.3  Dialogues
    Exercises
    Reading Material
  Chapter 6  Terms of Payment
    6.1  Pre-knowledge
    6.2  Correspondence
    6.3  Dialogues
    Exercises
    Reading Material
  Chapter 7  Conclusion of Business
    7.1  Pre-knowledge
    7.2  Correspondence
    7.3  Dialogues
    Exercises
Module 4 BUSINESS CONTRACT MAKING
  Chapter 1  Concept of Business Contract
    1.1  Theory of Business Contract
    1.2  Relevant Knowledge
    Reading Material
    Exercises
  Chapter 2  Tips for a Business Contract
    2.1  Tips to Create Business Contract
    2.2  Tips for Business Contract Drafting
    2.3  Tips for Business Contract Reviewing
    2.4  Tips for Business Contract Negotiating
    2.5  Tips for Business Contract Signing
    Exercises
    Reading Material
参考答案
参考文献

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