目录 Preface Acknowled.qements Chapter 1 Introduction 1.1 An overview 1.2 The Spoken Word: The base of writing 1.3 Basic flow of ideas 1.4 Theoretical probing: The nature of Chinese characters 1.5 Limitations of the monograph 1.6 How to use the book Part Ⅰ The Chinese Character: Theoretical Explorati0ns Chapter 2 The Chinese Language as a Multi-Dimensional City 2.1 Introduction 2.2 Wittgenstein's metaphors about language studies 2.3 The first primitive start of the Chinese language cityscape 2.4 Approaching the Chinese language as multi-dimensional modes of existence 2.5 The four-borne discourses: A demographic characterization 2.6 The four-borne discourses and categorization of idiolects 2.7 Recap Chapter 3 Chinese Writing in the Ancient City of the Chinese Language and Civilization 3.1 Introduction 3.2 The Land-Borne Situated Discourse: Foundation and yardstick for writing 3.2.1 Situatedness of discourse 3.2.2 Human space-time movement and activity zone 3.2.3 Social Space-Time 3.2.4 Natural multimodality and total saturated experience 3.2.5 Sedimentation of discourse process 3.2.6 Accessibility and availability 3.3 WWBD, ABSD and WBSD: A contrastive study 3.3.1 The WWBD 3.3.2 The ABSD 3.3.3 The WBSD 3.4 The four-borne discourses: Maintenance, reproduction, and creativity 3.5 Literature review: Where does the present study stand? 3.5.1 Media studies 3.5.2 Media and a fundamental metaphor 3.5.3 Semiotic approach to media studies 3.5.4 The present study. Rethinking of "the extensions of man" 3.5.5 Discourse analysis and media 3.6 Final remarks Chapter 4 The Written W0rd-B0me Discourse: An Ecological Model 4.1 Introduction 4.2 An ecological model 4.2.1 The operational environment 4.2.2 The source base: The Spoken Word 4.2.3 The social-political-economic-cultural system 4.3 The production system 4.3.1 Tools and media for writing 4.3.2 The writer and the emergence of shi 士 (gentry) 4.3.3 The court historian 史官: A special class of writer 4.4 The consumption system
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