目录 Contents Module I Basics for International Business Correspondence CHAPTER I INTERNATIONAL BUSINESS ENGLISH……………………………… 2 I. About the Course………………………………………………………………………… 2 II. Guidelines for Effective Business Correspondence …………………………………… 2 III. Layout of Business Emails and Letters ……………………………………………… 5 Business Link ……………………………………………………………………………… 12 Skill Training ……………………………………………………………………………… 12 Module II Establishing Business Relations CHAPTER II ESTABLISHING BUSINESS RELATIONS …………………………… 16 Lesson 1 (A) Self-Introduction ………………………………………………………… 17 (B) Highlighting Advantages ………………………………………………… 18 Lesson 2 (A) A First Inquiry …………………………………………………………… 22 (B) A Reply to the Above……………………………………………………… 23 Lesson 3 Contact Customers after Fair ………………………………………………… 27 Business Link ……………………………………………………………………………… 31 Skill Training ……………………………………………………………………………… 32 Useful Expressions………………………………………………………………………… 34 Module III Business Negotiations CHAPTER III INQUIRY AND REPLY ………………………………………………… 37 Lesson 4 (A) Inquiring for Quantity Discount ………………………………………… 38 (B) A Reply to the Above……………………………………………………… 39 Lesson 5 Asking to Quote Two Kinds of Prices ………………………………………… 44 Lesson 6 A Tabulated Order Inquiry …………………………………………………… 47 Skill Training ……………………………………………………………………………… 51 商务英语函电.indd 1 2023/10/23 11:20:35 2 Business English Correspondence (2nd Edition) 商 务 英 语 函 电(第 二 版) Useful Expressions………………………………………………………………………… 53 CHAPTER IV OFFERS AND COUNTER-OFFERS ………………………………… 55 Lesson 7 A Non-Firm Offer……………………………………………………………… 57 Lesson 8 A Counter Offer ……………………………………………………………… 61 Lesson 9 Offering Substitute Material…………………………………………………… 65 Business Link ……………………………………………………………………………… 68 Skill Training ……………………………………………………………………………… 69 Useful Expressions………………………………………………………………………… 71 CHAPTER V ORDERS AND CONTRACTS…………………………………………… 73 Lesson 10 (A) Asking to Send an S/C…………………………………………………… 74 (B) A Reply to the Above …………………………………………………… 75 Lesson 11 (A) Asking to Send PO ……………………………………………………… 78 (B) A Reply to the Above …………………………………………………… 80 Lesson 12 Sending S/C and PI ………………………………………………………… 83 Business Link ……………………………………………………………………………… 86 Skill Training ……………………………………………………………………………… 88 Useful Expressions………………………………………………………………………… 98 CHAPTER VI PRODUCTION & INSPECTION ……………………………………… 100 Lesson 13 (A) Inline Inspection Reports………………………………………………… 101 (B) Advising the Production Schedule ……………………………………… 102 Lesson 14 Failed in Inspection ………………………………………………………… 105 Lesson 15 Asking to Release the Shipment …………………………………………… 108 Business Link ……………………………………………………………………………… 111 Skill Training ……………………………………………………………………………… 113 Useful Expressions………………………………………………………………………… 115 CHAPTER VII PAYMENT ……………………………………………………………… 116 Lesson 16 Payment Negotiation ………………………………………………………… 117 Lesson 17 (A) Proposing Payment by D/P at Sight……………………………………… 121 (B) A Reply to the Above …………………………………………………… 122 Lesson 18 Settling Balance Payment …………………………………………………… 126 Skill Training ……………………………………………………………………………… 129 商务英语函电.indd 2 2023/10/23 11:20:35 Contents 3 Useful Expressions………………………………………………………………………… 132 CHAPTER VIII ESTABLISHMENT OF L/C AND AMENDMENT TO L/C ……… 133 Lesson 19 (A) Urging Establishment of L/C (1)………………………………………… 135 (B) Urging Establishment of L/C (2)………………………………………… 136 Lesson 20 Amend the L/C with Correct Amount ……………………………………… 140 Lesson 21 (A) Amendment to L/C ……………………………………………………… 142 (B) Amending L/C to Allow Transshipment ………………………………… 144 Business Link ……………………………………………………………………………… 148 Skill Training ……………………………………………………………………………… 149 Useful Expressions………………………………………………………………………… 155 CHAPTER IX PACKING & MARKING ……………………………………………… 156 Lesson 22 Inner Packing & Labeling …………………………………………………… 157 Lesson 23 Outer Packing………………………………………………………………… 162 Lesson 24 Container Loading …………………………………………………………… 167 Business Link ……………………………………………………………………………… 170 Skill Training ……………………………………………………………………………… 172 Useful Expressions………………………………………………………………………… 173 CHAPTER X SHIPMENT ……………………………………………………………… 175 Lesson 25 (A) Shipping Instructions …………………………………………………… 176 (B) A Reply ………………………………………………………………… 177 Lesson 26 (A) Confirming Delivery Date (1) …………………………………………… 181 (B) Confirming Delivery Date (2) …………………………………………… 182 Lesson 27 Asking for Partial Shipment ………………………………………………… 184 Business Link ……………………………………………………………………………… 187 Skill Training ……………………………………………………………………………… 189 Useful Expressions………………………………………………………………………… 191 CHAPTER XI INSURANCE …………………………………………………………… 193 Lesson 28 Insurance Information ……………………………………………………… 194 Lesson 29 Insurance Clause …………………………………………………………… 198 Lesson 30 Asking the Seller to Cover Insurance………………………………………… 201 Business Link ……………………………………………………………………………… 205 商务英语函电.indd 3 2023/10/23 11:20:35 4 Business English Correspondence (2nd Edition) 商 务 英 语 函 电(第 二 版) Skill Training ……………………………………………………………………………… 206 Useful Expressions………………………………………………………………………… 208 CHAPTER XII COMPLAINTS, CLAIMS AND SETTLEMENT …………………… 210 Lesson 31 Claim on Export Carton ……………………………………………………… 211 Lesson 32 Settling Complaint …………………………………………………………… 215 Lesson 33 Settlement on Inferior Quality ……………………………………………… 218 Business Link ……………………………………………………………………………… 221 Skill Training ……………………………………………………………………………… 222 Useful Expressions………………………………………………………………………… 223 APPENDIX ………………………………………………………………………………… 225
内容摘要 商务英语函电是一门实践性很强的学科,本书作者长期在企业实践,从所收集的四百多个业务文档中精选了近百个邮件,这些邮件涉及服装、鞋子和拉链袋等的交易,所挑选的邮件注重语言点与贸易操作相结合。这些邮件根据国际贸易流程分为建立业务关系、询盘、报盘、还盘、合同、验货、付款方式、审证、包装、装运、保险和索赔十二个环节。每封邮件前有业务背景提示,帮助国际贸易从业人员和学生加深对课文的理解,如为什么买方要求用美元和人民币两种货币报价,回复邮件可在原先的问题下用不同颜色字体直接答复,验货方式有三种,等等。邮件原汁原味,融入了现代电子邮件的词汇,如kindly, PO, best regards和覆盖国际贸易流程的专业缩略语等,表达方式简洁新颖,体现了现代电子商务英语特点。实训环节形式多样化,从开始熟悉产品、填制单据到提出索赔等练习生动有趣,符合国际贸易流程操作。本书在手,国际贸易沟通无障碍,本书是国际贸易从业人员的有力助手!
主编推荐 本书作者既有多年教学经验,又有企业实践工作经历,收集了很多信函实例,实用性很强。
精彩内容 商务英语函电是一门实践性很强的学科,本书作者长期在企业实践,从所收集的四百多个业务文档中精选了近百个邮件,这些邮件涉及服装、鞋子和拉链袋等的交易,所挑选的邮件注重语言点与贸易操作相结合。这些邮件根据国际贸易流程分为建立业务关系、询盘、报盘、还盘、合同、验货、付款方式、审证、包装、装运、保险和索赔十二个环节。每封邮件前有业务背景提示,帮助国际贸易从业人员和学生加深对课文的理解,如为什么买方要求用美元和人民币两种货币报价,回复邮件可在原先的问题下用不同颜色字体直接答复,验货方式有三种,等等。邮件原汁原味,融入了现代电子邮件的词汇,如kindly, PO, best regards和覆盖国际贸易流程的专业缩略语等,表达方式简洁新颖,体现了现代电子商务英语特点。实训环节形式多样化,从开始熟悉产品、填制单据到提出索赔等练习生动有趣,符合国际贸易流程操作。本书在手,国际贸易沟通无障碍,本书是国际贸易从业人员的有力助手!
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