目录 Unit One?Text A Travel as an IndustryText B Who Travels Today?Supplementary Reading?Basic Approaches to the Study of Tourism (I)Unit Two?Text A What is Tourism?Text B The Study of Tourism?Supplementary Reading?Basic Approaches to the Study of Tourism (II)Unit Three?Text A Benefits and Costs of TourismText B The International Tourist?Supplementary ReadingCommon Health ProblemsUnit Four?Text A Economic Impacts of Tourism?Text B Cultural Effects of TourismSupplementary ReadingTourism’s Impact on New York CityUnit Five?Text A What is Hospitality Management??Text B Planned Play EnvironmentsSupplementary ReadingTrends in the Lodging IndustryUnit Six?Text A The Airline IndustryText B The Motorcoach IndustrySupplementary ReadingImpact of Tourism on EmploymentUnit Seven?Text A The Food Service Industry?Text B Junk Food and a Hectic PaceSupplementary ReadingEarly Food ServicesUnit Eight?Text A China’s Hotel Industry?Text B Thomas CookSupplementary ReadingThe Growth of Hotel ChainsUnit Nine?Text A Recreation?Text B Casinos and GamingSupplementary ReadingThe Walt Disney CompanyUnit Ten?Text A AttractionsText B Atlantic CitySupplementary ReadingEntertainment and ShoppingUnit Eleven?Text A Types of Travel Agencies?Text B Travel Agency OrganizationsSupplementary ReadingThe World Tourism OrganizationUnit Twelve?Text A The Channels of DistributionText B Specialty ChannelersSupplementary ReadingEstablishing a Promotional Mix for Travel IntermediariesUnit Thirteen?Text A Special Segments of Business Travel?Text B Incentive Travel & Convention/Meeting PlannersSupplementary ReadingTour Wholesalers and OperatorsUnit Fourteen?Text A Behavior of Individual Customers?Text B Interpersonal Factors?Supplementary ReadingUnderstanding Customer Behavior: Patchwork Quilt Country InnUnit Fifteen?Text A Why is Demand Important??Text B Market Potential Analysis?Supplementary ReadingMass-Market TourismUnit Sixteen?Text A Life-Seeing TourismText B Improvement in Educational and Cultural Content of TourismSupplementary ReadingTypes of Destinations—Travel Experiences
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