综合商务英语（第3册）（第二版）（新视界商务英语系列教材）
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作者高嘉勇 吉慧 黄业胜
出版社中国人民大学
ISBN9787300325248
出版时间2024-01
装帧其他
开本其他
定价48元
货号31965368
上书时间2024-11-18
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作者简介
高嘉勇，教授，博士、博士后、天津市市级教学名师，天津外国语大学英语学院副院长，国家一流专业（商务英语）带头人，天津市市级教学团队（商务英语）带头人，兼任中国对外贸易经济合作企业协会商务英语专业工作委员会副会长、中国国际贸易学会国际商务英语研究委员会常务理事。
目录
Unit 1 International Organization
Text A Understanding the WTO
Text B BRICS Building a Fairer World
Case Study
Chinese Values
Unit 2 Trade Barriers
Text A The Basics of Tariffs and Trade Barriers
Text B Lower Trade Barriers, Stronger Global Trading System Can Help End Extreme Poverty
Case Study
Chinese Values
Unit 3 Product Quality
Text A Elevating Expectations: 5 Ways Product Quality Impacts Your Brand
Text B Quality Management System
Case Study
Chinese Values
Unit 4 Business Leadership
Text A Leadership Styles Around the World
Text B Ten Traits of Great Business Leaders
Case Study
Chinese Values
Unit 5 Business Teamwork
Text A Ten Tips for Better Teamwork
Text B Why Is Teamwork Important in the Workplace?
Case Study
Chinese Values
Unit 6 Business Innovation
Text A The Global Innovation Index 2022
Text B Disrupting Beliefs: A New Approach to Business-Model Innovation
Case Study
Chinese Values
Unit 7 Conflict Management
Text A How to Manage Conflict
Text B Types of Conflict in Business Negotiation—and How to Avoid Them
Case Study
Chinese Values
Unit 8 Customer Service
Text A Customer Relationship Management
Text B Effective Customer Service Tips for Managers
Case Study
Chinese Values
Unit 9 Business Competition
Text A Competition Counts: How Consumers Win When Businesses Compete
Text B Why Is Competition Important for Growth?
Case Study
Chinese Values
Unit 10 Business Etiquette
Text A Importance of Business Etiquette
Text B Business Etiquette Throughout the Organization
Case Study
Chinese Values
附录一 Glossary
附录二 TEM-4 (2019–2022)
TEM-4 (2019）
TEM-4 (2021)
TEM-4 (2022)
附录三 Reference
内容摘要
《综合商务英语》融合最新的《普通高等学校本科外国语言文学专业类教学指南》和商务英语专业四八级考试题型，按照商务英语专业教学要求进行修订编写，以培养学生的商务英语综合应用能力，包括英语语言知识和应用能力，商务知识、理论和应用能力，职场适应及发展能力和综合运用各种知识解决商务实际问题的能力等为目标。教材内容的选材围绕商务活动的各个阶段，包括公司介绍、沟通交流、商务旅行、产品、销售、商务管理市场营销等等，通过构建真实的职场商务情景，激发学生的学习动力与热情。本次修订为满足当前教学需求，增加课程思政元素，同时更新商务领域中最新知识，如电子商务、跨境电商、一带一路共同体等。本书为综合教程的第3册，主题包括国际组织、贸易壁垒、产品质量、商业领导力、商务合作等。
精彩内容
Unit1InternationalOrganization
TextAUnderstandingtheWTO
Lead-in
1.WhatisyourunderstandingofWorldTradeOrganization?
2.HowdoestheWTOwork?
3.WhatdoyouknowaboutUruguayRound?
TheWorldTradeOrganization,commonlyknownastheWTO,isaninternationalplatformwherememberedcountriesnegotiateandarbitratetradeagreements.Foundedin1995,theprimarypurposeofthisorganizationistoassistits164membersinprotectingandmanagingtheirimportandexportbusinesses,alongwithhelpingproducersofgoodsandservicesthriveontheglobalscale.ButtheWTOisnotonlyaboutliberalizingtrade,asinsomecircumstances,itsruleshavesupportedtradebarrierstoprotectcustomers,localworkers,andcommunitiesfrombeingexploitedbymajorinternationalcompanies,aswellastopreventthespreadofdiseasesandenvironmentprotection.
WTOagreementsarelengthyandcomplexduetothelegallanguagecoveringawiderangeofactivities,suchasagriculture,textilesandclothing,banking,telecommunications,governmentpurchases,industrialstandardsandproductsafety,foodsanitationregulations,intellectualproperty,andmuchmore.Butanumberofsimple,fundamentalprinciplesrunthroughoutallofthesedocuments.Theseprinciplesarethefoundationofthemultilateraltradingsystem.
A.TradewithoutDiscrimination
1.Most-Favored-Nation(MFN)
TreatingothersequallyundertheWTOagreements,countriesshallnotdiscriminatebetweentheirtradingpartners.Ifacountrygrantsanothernationwithspecialfavors,suchasloweringcustomdutyratesforoneoftheirproducts,theofferingcountryhastodothesameforallotherWTOmembers.Thisprinciple,knownasthemost-favored-nation(MFN)treatment,ispivotalforallparticipantsinvolvedingoverntradeproperly.AppearingasthefirstarticleoftheGeneralAgreementonTariffsandTrade(GATT),MFNisalsoapriorityintheGeneralAgreementonTradeinServices(GATS)andtheAgreementonTradeRelatedAspectsofIntellectualPropertyRights(TRIPS).Together,thesethreeagreementscoverthemainareasoftradehandledbytheWTO.
Thereare,however,somescenarioswherethepurposeofimplementingthemostfavored-nationpolicyarenotupheld.Forexample,countriescansetupafreetradeagreementthatappliesonlytogoodstradedwithinWTOmembers—discriminatingagainstgoodsfromoutside.Ortheycangivedevelopingcountriesspecialaccesstotheirmarkets.Oracountrycanraisebarriersagainstproductsthatareconsideredtobetradedunfairlyfromspecificcountries.Moreover,somecountriesdiscriminateinservices,whichareallowedbutinlimitedcircumstances.Ingeneral,MFNmeansthateverytimeacountrylowersatradebarrieroropensupamarket,ithastodosoforthesamegoodsorservicesforallitstradingpartners—whetherrichorpoor,weakorstrong.
2.NationalTreatment:TreatingForeignersandLocalsEqually
Importedandlocallyproducedgoodsshouldbetreatedequallyaftertheforeigngoodshaveenteredthemarket.Thesameshouldapplytoforeignanddomesticservices,andtoforeignandlocaltrademarks,copyrightsandpatents.Thisprincipleof“nationaltreatment”(givingothersthesametreatmentasone’sownnationals)isalsofoundinWTOagreements.
Nationaltreatmentonlyapplieswhenaproduct,serviceoritemofintellectualpropertyhasenteredthemarket.Therefore,chargingcustomsdutyonanimportisnotaviolationofnationaltreatmenteveniflocally-producedproductsarenotchargedanequivalenttax.
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