目录 第一章酒店餐饮管理基本决策 1 Chapter 1Basic Decisions on Hotel Food and Beverage Management 第一节酒店餐饮业务特点与管理要求求/1 Business Characteristics and Management Requirements of Hotel Food and Beverage Management 第二节酒店餐饮市场基本定位求/7 Market Basic Positioning of Hotel Food and Beverage 第三节酒店餐饮组织与员工管理求/19 Organization and Employee Management of Hotel Food and Beverage Management
第二章酒店餐饮产品生产管理 37 Chapter 2Production Management of Hotel Food and Beverage 第一节酒店餐饮采购与供应管理求/38 Purchasing and Supply Management of Hotel Food and Beverage 第二节酒店厨房规划设计求/44 Planning and Design of Hotel Kitchen 第三节酒店菜点质量与研发管理求/48 Quality and Development Management for Hotel Dishes 第四节酒店食品安全管理求/57 Safety Management of Hotel Foods
第三章酒店常规餐饮产品管理 67 Chapter 3Regular Products Management of Hotel Food and Beverage 第一节酒店自助早餐产品管理求/67 Product Management of Hotel Buffet Breakfast 第二节零点与团体包餐产品管理求/71 Product Management of A La Carte and Table d'hote 第三节酒吧产品设计与控制求/80 Product Design and Supervising of Hotel Bar
第四章酒店宴会产品设计与控制 93 Chapter 4Product Design and Supervising of Hotel Banquet 第一节宴会产品认知求/93 Product Basics of Hotel Banquet 第二节宴会产品设计求/98 Product Design of Hotel Banquet 第三节宴会产品控制求/104 Product Supervising of Hotel Banquet
第五章酒店餐饮促销业务管理 112 Chapter 5Promotion Management of Hotel Food and Beverage 第一节餐饮常规促销策略求/112 Regular Promotion Strategies of Food and Beverage Business 第二节餐饮专项活动促销策略求/123 Special Event Promotion of Food and Beverage Service 第三节餐饮平台促销策略求/132 Platform Promotion of Food and Beverage Service
第六章酒店餐饮服务品质管理 143 Chapter 6Service Quality Management of Hotel Food and Beverage 第一节餐饮服务规范设计求/143 Standard Design of Food and Beverage Service 第二节餐饮服务现场控制求/150 On-site Supervising of Food and Beverage Service 第三节餐饮服务品质评价求/156 Quality Evaluation of Food and Beverage Service
第七章酒店餐饮经营效益管理 168 Chapter 7Operation Benefit Management of Hotel Food and Beverage 第一节餐饮收入管理求/168 Turnover Management of Food and Beverage Business 第二节餐饮成本管理求/180 Cost Management of Food and Beverage Business 第三节餐饮预算管理求/190 Budget Management of Food and Beverage Business
第八章酒店餐饮的挑战与创新发展 199 Chapter 8Challenges and Innovative Development of Hotel Food and Beverage 第一节酒店餐饮消费趋势求/199 Consumption Trends of Hotel Food and Beverage 第二节酒店餐饮面临的挑战求/203 Challenges of Hotel Food and Beverage 第三节酒店餐饮创新发展求/208 Innovative Development of Hotel Food and Beverage
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