New Product Success Stories: Lessons from Leading Innovators

图书标准信息

• 作者 Robert J. Thomas 著
• 出版社 Wiley
• 出版时间 1994-12
• 版次 1
• ISBN 9780471013204
• 定价 356.00元
• 装帧 精装
• 开本 其他
• 纸张 其他
• 页数 352页
• 正文语种 英语
• 丛书 New Directions in Business

【内容简介】

ROBERTJ.THOMAS,PhD,isaProfessorintheSchoolofBusinessatGeorgetownUniversityandacorporateconsultantspecializinginnewproductdevelopmentandrategicmarketingmanagement.FormerlyAssociateDeanofGeorgetown'sMBAprogram,ProfessorThomasisalsotheauthorofNewProductDevelopment:ManagingandForecaingforrategicSuccess(Wiley).HereceivedhisPhDfromtheUniversityofPennsylvania'sWhartonSchool.

【作者简介】

ROBERTJ.THOMAS,PhD,isaProfessorintheSchoolofBusinessatGeorgetownUniversityandacorporateconsultantspecializinginnewproductdevelopmentandstrategicmarketingmanagement.FormerlyAssociateDeanofGeorgetown'sMBAprogram,ProfessorThomasisalsotheauthorofNewProductDevelopment:ManagingandForecastingforStrategicSuccess(Wiley).HereceivedhisPhDfromtheUniversityofPennsylvania'sWhartonSchool.