传播学专业英语
￥ 11.34 2.4折 ￥ 48 九五品
仅1件
作者孙万军 著
出版社中国人民大学出版社
ISBN9787300274300
出版时间2019-09
版次1
装帧平装
开本16开
纸张胶版纸
页数182页
字数99999千字
定价48元
上书时间2024-09-21
商品详情
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基本信息
书名:传播学专业英语
定价：48.00元
作者:孙万军 著
出版社：中国人民大学出版社
出版日期：2019-09-01
ISBN：9787300274300
字数：253000
页码：182
版次：1
装帧：平装
开本：16开
商品重量：
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内容提要
《传播学专业英语/大学专业英语系列教材》是以作者多年的教学讲义为蓝本，参考多种国内外同类教材编著而成。每单元两篇课文，篇偏重理论，第二篇偏重大众传播史。力求兼顾知识的系统性和文章的趣味性和可读性。五、篇幅合适。 《传播学专业英语/大学专业英语系列教材》考虑到高校教学的实际，准备编写12个单元，篇幅适于一个学期的教学使用。 《传播学专业英语/大学专业英语系列教材》的目标读者是高等院校新闻传媒类专业高年级本科生和研究生，可以用作传播学专业英语教材，也可以用作传播学英文授课或双语授课教材。
目录
Unit 1 The Importance of CommunicatioText A Communication—What Makes Mathe Master of the Earth Text B Stages ithe History of HumaCommunicatioUnit 2 The Nature of Communicatio•Text A What is CommunicatioText B What CommunicatioDoesUnit 3 Culture， Communicatioand Mass CommunicatioText A Culture and CommunicatioText B What is Mass CommunicatioUnit 4 Basics of CommunicatioTheories (I) Text A The Media as Gatekeeper Text B The Limited Effects Theories Unit 5 Basics of CommunicatioTheories (II) Text A Theories about Audience and CommunicatioEffects Text B The Meaning-Making Perspective Unit 6 Books Text A History of BooksText B Book PublishingUnit 7 Newspapers Text A Early History of NewspapersText B Development of NewspapersText ewspapers iUSA and Their AudiencesText D Trends and Convergence iNewspaper Publishing Unit 8 Magazines • Text A A Short History of Magazines Text B Structure of the Magazine Industry Text C Trends iMagazine Publishing Unit 9 Radio Broadcasting Text A Early History of Radio Text B Development of Radio Broadcasting Unit 10 Movies Text A A Short History of the Movies Text B The Development of the Movies Text C Movies ithe Age of TelevisioText D Movie Industry Today Unit 11 Televisio Text A A Short History of Televisio Text B The Broadcast TelevisioIndustry Text C Trends and Convergence iTelevisioand Cable Unit 12 The Internet Text A A Short History of the InternetText B The Internet Today
作者介绍
序言
Unit 1 The Importance of CommunicatioText A Communication—What Makes Mathe Master of the Earth Text B Stages ithe History of HumaCommunicatioUnit 2 The Nature of Communicatio•Text A What is CommunicatioText B What CommunicatioDoesUnit 3 Culture， Communicatioand Mass CommunicatioText A Culture and CommunicatioText B What is Mass CommunicatioUnit 4 Basics of CommunicatioTheories (I) Text A The Media as Gatekeeper Text B The Limited Effects Theories Unit 5 Basics of CommunicatioTheories (II) Text A Theories about Audience and CommunicatioEffects Text B The Meaning-Making Perspective Unit 6 Books Text A History of BooksText B Book PublishingUnit 7 Newspapers Text A Early History of NewspapersText B Development of NewspapersText C Newspapers iUSA and Their AudiencesText D Trends and Convergence iNewspaper Publishing Unit 8 Magazines • Text A A Short History of Magazines Text B Structure of the Magazine Industry Text C Trends iMagazine Publishing Unit 9 Radio Broadcasting Text A Early History of Radio Text B Development of Radio Broadcasting Unit 10 Movies Text A A Short History of the Movies Text B The Development of the Movies Text C Movies ithe Age of TelevisioText D Movie Industry Today Unit 11 Televisio Text A A Short History of Televisio Text B The Broadcast TelevisioIndustry Text C Trends and Convergence iTelevisioand Cable Unit 12 The Internet Text A A Short History of the InternetText B The Internet Today
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