• 现代商务英语综合教程
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现代商务英语综合教程

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浙江杭州
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作者范连颖,王艳

出版社中国人民大学出版社

ISBN9787300117041

出版时间2010-05

版次1

装帧平装

开本16开

纸张胶版纸

页数208页

字数99999千字

定价43元

上书时间2024-09-13

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基本信息
书名:现代商务英语综合教程
定价:43元
作者:范连颖,王艳
出版社:中国人民大学出版社
出版日期:2010-05-01
ISBN:9787300117041
字数:317000
页码:208
版次:1
装帧:平装
开本:16开
商品重量:
编辑推荐
《现代商务英语综合教程:第1册》是由中国人民大学出版社出版的。
内容提要
《现代商务英语综合教程》系列教材内容由浅入深,由普通商务常识逐渐过渡到专业性较强的商务知识,语言水平也由易到难,适用对象为大学一至三年级的学生。本书为《现代商务英语综合教程》册,共十二章,按照每周4~6学时设计。
目录
Chapter1IntroductiontoBusinessBackgroundCase:DonaldTrumpIsBackListeningReading:TheMiracleofIKEATranslationSpeakingWritingAdditionalReading:StayHungry.StayFoolish.Chapter2BusinessRecruitmentBackgroundCase:SouthwestAirlinesRecruitmentListeningReading:NikesE-recruitmentStrategyTranslationSpeakingWritingAdditionalReading:QualitiesEmployersSeekChapter3BusinessCommunicationBackgroundCase:WhoseFault?ListeningReading:EffectiveBusinessCommunicationTranslationSpeakingWritingAdditionalReading:TheGreatCommunicatorsChapter4TeamworkBackgroundCase:PeterSmithBuildsUpaCompanywithaTeamworkCultureListeningReading:TeamworkandTeamBuildingTranslationSpeakingWritingAdditionalReading:TheRaceBetweentheTortoiseandtheHareChapter5BusinessTravelBackgroundCase:AsBusinessTravelIncreases,SoDoCostsandHeadachesListeningReading:WhatDoesMyBusinessBenefitfromBusinessTravel?TranslationSpeakingWritingAdditionalReading:FacingBusinessChallengesatHolidayInnWorldwideChapter6BusinessEtiquetteBackgroundCase:WhatsWrong?ListeningReading:GoodEtiquetteIsGoodBusinessTranslationSpeakingWritingAdditionalReading:BusinessEtiquetteIsAboutPeopleChapter7HealthandSafetyBackgroundCase:InvestinginHealthandWell-BeingLeadstoBusinessSuccessListeningReading:MeetingBusinessChallengesatJohnson&JohnsorTranslationSpeakingWritingAdditionalReading:HealthandSafetyMakesGoodBusinessSenseChapter8SettingUpaBusinessBackgroundCase:BillGatesMysteriousNewCompanyListeningReading:BuildingYourBusiness...IsJustLikeBuildingaHouseTranslationSpeakingWritingAdditionalReading:DreamingYourWaytoSuccessChapter9ProductsBackgroundCase:PamperstoExpandProductRange,ServicesinChinaListeningReading:P&GsQuestfor"Wow"DesignTranslationSpeakingWritingAdditionalReading:McDonalds:WereLovinIt!
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