商务英语精读
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作者虞苏美,张逸 编
出版社高等教育出版社
ISBN9787040086812
出版时间2001-03
版次1
装帧平装
开本16开
纸张胶版纸
页数585页
字数99999千字
定价38元
上书时间2024-09-06
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基本信息
书名:商务英语精读
定价：38.00元
作者:虞苏美,张逸 编
出版社：高等教育出版社
出版日期：2001-03-01
ISBN：9787040086812
字数：625000
页码：585
版次：1
装帧：平装
开本：16开
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内容提要
《商务英语系列教材：商务英语精读（2）（完整版）》重视学习文化和学习语言的关系，在单元主题的遴选以及课文和练习的选材上，刻意为学生提供各种文化知识背景，其中包括商业文化知识背景。为提高学生的文化意识，《商务英语系列教材：商务英语精读（2）（完整版）》还着重对不同文化之间的差异进行了比较。 《商务英语系列教材：商务英语精读（2）（完整版）》尽可能地寻求语言能力培养和商务英语知识学习的结合点，即在培养学生英语语言能力的同时，让学生熟悉各种商务活动，了解相关的商务知识，这是本书的一大特色。基于此，本书为学生提供了许多商务方面的阅读材料，内容涵盖企业管理、经贸、金融、证券、国际贸易、商业文化、旅游等各个领域，使学生在学习语言的同时，也掌握了必要的商务知识。
目录
Unit 1 ManagementReading ⅠAreas of ManagementReading Ⅱ The Structure of a CompanySpecial Use Subject and Verb Agreement （2）Extended ActivitiesWord FormatioSuffixes -er, -or, -ant, -entFunctioand Structure Making AppointmentsPractical Reading Company OrganizationBusiness World Levels of ManagementUnit 2 InterviewReadingⅠHow to Shine at a Job InterviewReadingⅡTypes of InterviewSpecial Use Plural Forms of NounsExtended ActivitiesWord FormatioSuffixes -ness, -ship, -hood, -ion, -ism, -mentFunctioand Structure Interviewing PeoplePractical Reading Curriculum Vitae and Application, Letters.Business World How Do You Handle Trick Questions?Unit 3 TrademarkReadingⅠ What is a Trademark?ReadingⅡ Protecting a TrademarkSpecial Use Indefinite PronounsExtended ActivitiesWord FormatioSuffixes -age, -a/ ence, -al, -ity, -cy, -th, -eryFunctioand Structure Expressing IntentionPractical Reading Case Study: CaferomaBusiness World Selecting Brand NamesUnit 4 Successful BusinessmenReading Ⅰ Focus oDouglas Ivester, CEO of Coca-ColaReading Ⅱ Matsushita: The World's Greatest Entrepreneur?Special Use Adjectives Used To Describe HumaBeingsExtended ActivitiesWord FormatioSuffixes -able/ -ible, -al -ant/ -ent, -ary/ -ory,-an/-ianFunctioand Structure Agreeing and DisagreeingPractical Reading Case Study: Economic Status for InvestmentBusiness World Leadership Lessons for the 2t CenturyUnit 5 Successful BusinessesReading Ⅰ Nokia: Voice from FinlandReading Ⅱ Canon: Sixty Years of ProgressSpecial Use Attributive and Predicative AdjectivesExtended ActivitiesWord FormatioSuffixes -ful, -less, -iz/ ical, -ish, -ive/tive Functioand Structure Asking for and Giving OpinionsPractical Reading A Comparisoof Two BusinessesBusiness World Divisioof Economic Activities and Occupational structureUnit 6 PlantReading Ⅰ“Have You Seethe Tree?”Reading Ⅱ A Promise of FlowersSpecial Use Words or Expressions Denoting Frequency and AccuracyExtended ActivitiesWord Formatiosuffixes -ly,-y,-like,-ous,-someFunctioand Structure Showing Satisfaction, Boredom and DispleasurePractical Reading Tabl—a Record of the Monthly ExpensesBusiness World The Language of FlowersUnit 7 Meand WomenUnit 8 AuctionUnit 9 MoneyUnit 10 BankingUnit 11 ShoppingUnit 12 Stock ExchangeUnit 13 HealthUnit 14 MeetingsUnit 15 Exhibition
作者介绍
序言
Unit 1 ManagementReading ⅠAreas of ManagementReading Ⅱ The Structure of a CompanySpecial Use Subject and Verb Agreement （2）Extended ActivitiesWord FormatioSuffixes -er, -or, -ant, -entFunctioand Structure Making AppointmentsPractical Reading Company OrganizationBusiness World Levels of ManagementUnit 2 InterviewReadingⅠHow to Shine at a Job InterviewReadingⅡTypes of InterviewSpecial Use Plural Forms of NounsExtended ActivitiesWord FormatioSuffixes -ness, -ship, -hood, -ion, -ism, -mentFunctioand Structure Interviewing PeoplePractical Reading Curriculum Vitae and Application, Letters.Business World How Do You Handle Trick Questions?Unit 3 TrademarkReadingⅠ What is a Trademark?ReadingⅡ Protecting a TrademarkSpecial Use Indefinite PronounsExtended ActivitiesWord FormatioSuffixes -age, -a/ ence, -al, -ity, -cy, -th, -eryFunctioand Structure Expressing IntentionPractical Reading Case Study: CaferomaBusiness World Selecting Brand NamesUnit 4 Successful BusinessmenReading Ⅰ Focus oDouglas Ivester, CEO of Coca-ColaReading Ⅱ Matsushita: The World's Greatest Entrepreneur?Special Use Adjectives Used To Describe HumaBeingsExtended ActivitiesWord FormatioSuffixes -able/ -ible, -al -ant/ -ent, -ary/ -ory,-an/-ianFunctioand Structure Agreeing and DisagreeingPractical Reading Case Study: Economic Status for InvestmentBusiness World Leadership Lessons for the 21st CenturyUnit 5 Successful BusinessesReading Ⅰ Nokia: Voice from FinlandReading Ⅱ Canon: Sixty Years of ProgressSpecial Use Attributive and Predicative AdjectivesExtended ActivitiesWord FormatioSuffixes -ful, -less, -iz/ ical, -ish, -ive/tive Functioand Structure Asking for and Giving OpinionsPractical Reading A Comparisoof Two BusinessesBusiness World Divisioof Economic Activities and Occupational structureUnit 6 PlantReading Ⅰ“Have You Seethe Tree?”Reading Ⅱ A Promise of FlowersSpecial Use Words or Expressions Denoting Frequency and AccuracyExtended ActivitiesWord Formatiosuffixes -ly,-y,-like,-ous,-someFunctioand Structure Showing Satisfaction, Boredom and DispleasurePractical Reading Tabl—a Record of the Monthly ExpensesBusiness World The Language of FlowersUnit 7 Meand WomenUnit 8 AuctionUnit 9 MoneyUnit 10 BankingUnit 11 ShoppingUnit 12 Stock ExchangeUnit 13 HealthUnit 14 MeetingsUnit 15 Exhibition
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