职通商务英语综合教程2
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作者朱毅恒,贺雪娟 编
出版社高等教育出版社
ISBN9787040302554
出版时间2010-09
版次1
装帧平装
开本16开
纸张胶版纸
页数186页
字数99999千字
定价39元
上书时间2024-09-02
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基本信息
书名:职通商务英语综合教程2
定价：39.00元
作者:朱毅恒,贺雪娟 编
出版社：高等教育出版社
出版日期：2010-09-01
ISBN：9787040302554
字数：322000
页码：186
版次：1
装帧：平装
开本：16开
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内容提要
《职通商务英语综合教程2（附MP3光盘1张）》是在分析商贸职业人才培养目标，解构职业岗位的基础上，针对行业、企业对商贸高素质人才的要求完成单元主题及框架结构设计的。设计系统、新颖，适合高职高专经贸商务专业的学生使用。
目录
Unit 1 International BusinessSectioI Lead-inSectioⅡ Reading International BusinessSectioⅢ Language FocusVocabulary International BusinessGrammar Gerunds and InfinitivesTranslatioEconomic GlobalizationSectioIV Business Writing FaxSectioV Listening & Speaking Making Business AppointmentsSectioVI Business Etiquette Etiquette of Business AppointmentsUnit 2 Business ExpansionSectioI Lead-inSectioⅡ Reading Nestle S.A.Sectiom Laguage FocusVocabulary Business ExpansionGrammar ParticiplesTranslatioCompany ProspectusSectioIV Business Writing ResumeSectioV Listening & Speaking Job Interview ia Multinational CompanySectioVI Business Etiquette Etiquette iJob Interviews of a Multinational CompanyUnit 3 Business PlanSectioI Lead-inSectioII Reading Market AssessmentSectioHI Language FocusVocabulary Business PlanGrammar Direct and Indirect QuestionsTranslatioA Business PlanSectioIV Business Writing Meeting MinutesSectioV Listening & Speaking Holding a Business PlaMeetingSectioⅥ Business Etiquette Etiquette for Event PlanningReview 1-3Unit 4 Business RelationshipsSectioI Lead-inSectioII Reading Corporate SponsorshipSectiom Language FocusVocabulary Corporate Sponsorship ConceptGrammar The Usage of "It"TranslatioBusiness RelationshipsSectio1V Business Writing Letters of invitationSectioV Listening & Speaking Inviting SkillsSectioVI Business Etiquette Business Etiquette iCorporate EventsUnit 5 MarketingSectioI Lead-inSectioH Reading Marketing ResearchSectioⅢ Language FocusVocabulary MarketingGrammar Estential SentencesTranslatioMarketing ActivitiesSectioIV Business Writing Marketing Research QuestionnairesSectioV Listening & Speaking Describing Marketing GraphsSectioVI Business Etiquette Marketing EtiquetteUnit 6 AdvertisingSectioI Lead-inSectioⅡ Reading Corporate AdvertisingSectioⅢ Language FocusVocabulary Advertising ExpressionsGrammar Nominal ClausesTranslatioAdvertising ActivitiesSectioIV Business Writing Short ReportsSectioV Listening & Speaking Business TelephoningSectioVI Business Etiquette Advertising EtiquetteReview 4-6Unit 7 Import and ExportSectioI Lead-inSectioII Reading Import and Export BusinessSectioⅢ Language FocusVocabulary Import and Export Business WordsGrammar Relative ClauseTranslatioImport and Export ActivitiesSectioIV Business Writing Letters to Establish Business RelationsSectioV Listening & Speaking NegotiatioSkillsSectioⅥ Business Etiquette Global Business Dress CodeUnit 8 InvestmentSectioⅠ Lead-inSectioII Reading Investments and the Investment ProcessSectioⅢ Language FocusVocabulary InvestmentGrammar Adverbial ClauseTranslatioInvesting ActivitiesSectioIV Business Writing Credit Inquiry LetterSectioV Listening & Speaking Participating ia DiscussionSectioVI Business Etiquette How m Avoid Problems iDiscussing Investment StrategyUnit 9 Exhibitions and Trade FairsSectioⅠ Lead-inSectioⅡ Reading Trade ExhibitioTrendsSectioⅢ Language FocusVocabulary Exhibitioand Trade FairsGrammar Subjunctive MoodTranslatioExhibitioActivitySectioIV Business Writing A Letter of ApplicationSectioV Listening & Speaking Questioning and Listening SkillsSectioVI Business Etiquette Etiquette for Trade ShowsUnit 10 Customer Relationship ManagementSectioI Lead-inSectioII Reading Manage Your Customer CareSectiom Language FocusVocabulary Customer Relationship ManagementGrammar Agreement of Subject and VerbTranslatioCRM SentencesSectioIV Business Writing Letters of AppreciationSectioV Listening & Speaking Approaching CustomersSectioVI Business Etiquette How CaCustomer Service Be FriendlyReview 7-10Glossary
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