商务英语精选报刊阅读
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浙江杭州
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作者陈志旗 著
出版社浙江大学出版社
ISBN9787308195263
出版时间2020-04
版次1
装帧平装
开本16开
纸张胶版纸
定价39元
上书时间2024-07-24
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基本信息
书名:商务英语精选报刊阅读
定价：39.00元
作者:陈志旗 著
出版社：浙江大学出版社
出版日期：2020-04-01
ISBN：9787308195263
字数：
页码：
版次：1
装帧：平装
开本：16开
商品重量：
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内容提要
商务英语是一门交叉学科，在商务英语学习中，商用语言和商务知识应用同等重要，广泛的地道的商务英语语言的输入是商务英语水平提升的前提和基础，原汁原味的商务英语语料和真实的商务案例是商务英语学习的必要载体。本教材的设计兼顾了开阔国际视野、商务语言学习和商务案例学习这三方面，从近年外刊商业新闻报道中精选了24篇有代表性的文章，内容涉及企业发展战略、公司管理、商务创新、产品策略、营销策略、人力管理等。全书分12单元，每个单元含Text A和Text B两篇课文，Text A为主课文Text B是同一主题的拓展性课文。每篇课文提供生词及常用词组表、专业术语及专有名词注释、背景知识介绍及课文的参考译文，方便读者查阅参考，有利于商务英语语言学习和国际商务知识积累。同时每篇课文后提供阅读检测任务帮助学习者自我评价阅读效果，及时巩固课文中的语言重难点。每篇课文最后均设有一项综合任务，读者可以单元话题为中心，适时巩固课文中词汇、语言表达，借助课文中的案例启示，进行对全球性问题的关注、思考与交流。 本教材的对象是商务英语专业学生，也适合已工作并希望通过拓展阅读提高商务英语水平的人士自学使用。
目录
Unit 1 The Belt and Road Text A Three Final CEE Countries Aligwith the Belt and Road Initiative Text B South Africa's Wine Growers See New Demand from China Unit 2 International Trade Text A Italy Could Be Forced to Import Olive Oil Because of Extreme Weather Text B How Will a No-Deal Bret Hit Travel iand out of the UK and Europe? Unit 3 Business Strategy Text A Starbucks Laser-Focused oChina Market Text B VolkswageSet to Explore Deeper and Wider to Grow Sales iChina Unit 4 Business Innovatio Text A You CaNow Check iwith a Facial Scaat Marriott iChina Text B Walmart Turns to Robots and Apps iStores Unit 5 Publicity Text A Nike's Stock Falls After Duke Star Is Hurt as His Sneaker Comes Apart Text B Dolce & Gabbana Has a Big China Problem After Ad Causes Outrage Unit 6 Online Retail Text A Alibaba Singles' Day Sales Top $30 Billio Text B Pity the Parcel People Unit 7 Tech Giants Text A It's All About Huawei. World's Biggest Mobile Tech Show Gets Started. Text B It's Amazon's World. We Just Live iIt. Unit 8 Business Management Text A GM Is Reinventing Itself. It's Cutting 15% of Its Salaried Workers and Shutting 5 Plants iNorth America. Text B How Burger King Fell Behind Unit 9 Marketing Text A Robot Waiters and Snail Pizza: What US Fast Food Brands Do to Please Chinese Diners Text B P&G Eyes off China's Booming Baby Care Market Unit 10 Workforce Text A Older Workers Are Driving Job Growth as Boomers RemaiiWorkforce Longer Text B Meet SilicoValley's "China Whisperer" Unit 11 Business Competitio Text A This Coffee Company Thinks It CaBeat Starbucks iChina Text B Samsung Losing to Cheap Chinese Rivals and Upcoming iPhone 6 Unit 12 Career iBusiness Text A Stepping out of Your Comfort Zone as a Young Entrepreneur Text B The Business Students of Today Want to "Do Well by Doing Good"
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