内容提要 本书围绕英文案例主题编写,内容体现了MBA工商管理专业的特色,涵盖了管理理念企业愿景职业规划市场营销产品战略商务礼仪等方面知识每章都分别以两个案例为主线,选取相关主题的国内外案例为阅读文章,围绕主题设计一系列案例分析活动和练习,重在训练学生的听说读写译技能 目录 UNIT ONE MANAGEMENT. LEARNING OBJECTES. WARMING-UP. PRE-READINGManagement. CASE READING 1When Corporations Fail at Doing Good. CASE READING 2How Strong Is China Inc.?. PRACTICAL SKILLSCompany Profile. CASE READING 3Change in Gay-Marriage Law Could Benefit BusinessesUNIT TWO VISION. LEARNING OBJECTES. WARMING-UP. PRE-READINGBusiness Development. CASE READING 1Cautiously Welcoming Our New Computer Overlords. CASE READING 2Remaining Vigilant. PRACTICAL SKILLSBusiness Presentation. CASE READING 3Lenovo Aims HigherUNIT THREE CAREER. LEARNING OBJECTES. WARMING-UP. PRE-READINGGlobalization and Employment. CASE READING 1If You Don't Prioritize Your Day, Someone Else Will. CASE READING 2Career Development. PRACTICAL SKILLSApplying for a Job. CASE READING 3The 15 Biggest Body Language Mistakes to Watch out forHow to Deal with Difficult People at WorkUNIT FOUR BUSINESS ETIQUETTE,. LEARNING OBJECTES. WARMING-UP. PRE-READINGBusiness Etiquette. CASE READING 1The Difference Between a Boss and a Leader. CASE READING 2Clampin... 作者介绍
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