目录 Chapter 1 Introduction to the Course 1.1 Textbook at a Glance 1.2 Structure of Each Chapter 1.3 Level of the Textbook 1.4 Course Structure 1.5 Teaching and Learning Strategies 1.6 Assessment Details 1.7 Teaching PlaChapter 2 Tour Guiding: Its Origin,Growth and Future 2.1 Beginning of the Story 2.2 Development of the Story 2.3 Breakthrough of the Story 2.4 Continuance of the Story 2.5 Prospects of the StoryChapter 3 Practical Insights into Tourist Guide 3.1 Career Definitio 3.2 Classification of Tourist Guides 3.3 Roles of Tourist GuideChapter 4 Qualification and Training 4.1 Qualificatio 4.2 Certificatio 4.3 Licensing 4.4 TrainingChapter 5 Legal and Ethical Issues in Tour Guiding 5.1 Legal Requirement 5.2 Code of Practice 5.3 Ethical ObligationsChapter 6 Job Description of Guiding Group 6.1 Tour Manager 6.2 Tour Operator 6.3 Tour Leader 6.4 Tour Escort 6.5 Local Tour Guide 6.6 On-Site GuideChapter 7 Essential Steps for Guiding 7.1 Pre-Tour Arrangement 7.2 Meeting the Group 7.3 Checking-in the Hotel 7.4 Conducting the Tour ……Chapter 8 Presentation TechniquesChapter 9 Communication TechniquesChapter 10 Group ManagementAppendix参考文献 作者介绍
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