商务英语综合教程3
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作者陈敏,翁凤翔,郭桂杭 编
出版社重庆大学出版社
ISBN9787568906562
出版时间2017-11
版次1
装帧平装
开本16开
纸张胶版纸
页数217页
字数99999千字
定价42元
上书时间2024-07-25
商品详情
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基本信息
书名:商务英语综合教程3
定价：42.00元
作者:陈敏,翁凤翔,郭桂杭 编
出版社：重庆大学出版社
出版日期：2017-11-01
ISBN：9787568906562
字数：348000
页码：217
版次：1
装帧：平装
开本：16开
商品重量：
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内容提要
目录
作者介绍
序言
Unit 1 Internationa TradePart Ⅰ Lead-iActivitiesPart Ⅱ Intensive ReadingText A Free Trade Under FirePart Ⅲ Supplementary ReadingText B MaiStreet Meets the Global EconomyUnit 2 PricingPart Ⅰ Lead-iActivitiesPart Ⅱ Intensive ReadingText A Pricing New ProductsPart Ⅲ Supplementary ReadingText B How to Sell a Price Increase to Your CustomersUnit 3 BrandingPart Ⅰ Lead-iActivitiesPart Ⅱ Intensive ReadingText A The Power of BrandingPart Ⅲ Supplementary ReadingText B What Great Brands DoUnit 4 ProductsPart Ⅰ Lead-iActivitiesPart Ⅱ Intensive ReadingText A A New-product InnovatorPart Ⅲ Supplementary ReadingText B Product Life CycleUnit 5 Customer BehaviorPart Ⅰ Lead-iActivitiesPart Ⅱ Intensive ReadingText A Situational InfluencePart Ⅲ Supplementary ReadingText B What is Consumer Behavior?Unit 6 Corporate CulturePart Ⅰ Lead-iActivitiesPart Ⅱ Intensive ReadingText A Southwest Airlines' Team CulturePart Ⅲ Supplementary ReadingText B Culture iSmall BusinessesUnit 7 Crisis ManagementPart Ⅰ Lead-iActivitiesPart Ⅱ Intensive ReadingText A How Toyota's Crisis Management Failures Added to the Billion-dollar SettlementPart Ⅲ Supplementary ReadingText B VW Crisis Communicatioand Public TrustUnit 8 LeadershipPart Ⅰ Lead-iActivitiesPart Ⅱ Intensive ReadingText A Nap Rooms Gone BadPart Ⅲ Supplementary ReadingText B Three Issues That Should Preoccupy Managers ithe Next 50 YearsUnit 9 UrbanizationPart Ⅰ Lead-iActivitiesPart Ⅱ Intensive ReadingText A Mass UrbanizatioCould Lead to Unprecedented HumaCreativity——But Only if We Do It RightPart Ⅲ Supplementary ReadingText B Urbanization： Some are More Equal ThaOthers——China's Need for a New UrbanizatioPolicy Reaches a Critical PointUnit 10 Work CulturePart Ⅰ Lead-iActivitiesPart Ⅱ Intensive ReadingText A AmazoOnly Perfected What AmericaWork Culture CreatedPart Ⅲ Supplementary ReadingText B The Happiness MachineUnit 11 Cross-cultural CommunicationPart Ⅰ Lead-iActivitiesPart Ⅱ Intensive ReadingText A Factors Affecting Cross-cultural Business CommunicationPart Ⅲ Supplementary ReadingText B Diversity ithe Workplace and How to Aid Intercultural CommunicatioWork-place DiversityUnit 12 HumaResources ManagementPart Ⅰ Lead-iActivitiesPart Ⅱ Intensive ReadingText A Did HR． Cause the Downfall of Enron?Part Ⅲ Supplementary ReadingText B HR Evolves into "HumaCapital Management
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