基本信息 书名:英语媒体阅读 定价:35.00元 作者:陈璟 主编 出版社:重庆大学出版社 出版日期:2014-02-01 ISBN:9787562478683 字数:376000 页码:266 版次:1 装帧:平装 开本:16开 商品重量: 编辑推荐 本书系“求实”高等学校应用英语专业系列教材之一。本书共13章,采用“读新闻”顺序进行材料的编排。针对当下媒体行业的迅猛发展,详细介绍了传统媒体与现代媒体的不同特点,从学习者的需要出发,通过对英语新闻基础知识详尽的介绍,配以大量的实例,给英语新闻爱好者以及自学者提供了很好的学习机会。本书内容在选材上注重真实性,充分体现师生互动,编排体例便于教学应用。本教材适用于高等学校应用英语专业三年级学生和普通高校英语专业本科学生,以及新闻英语爱好者。 内容提要 《英语媒体阅读》系“求实”高 职高专英语专业系列教材之一。《英语媒体阅读》共 13章,采用“读新闻”顺序进行材料的编排。针对当 下媒体行业的迅猛发展,详细介绍了传统媒体与现代 媒体的不同特点,从学习者的需要出发,通过对英语 新闻基础知识详尽地介绍,配以大量的实例,给英语 新闻爱好者以及自学者提供了很好的学习机会。本书 内容在选材上注重真实性,充分体现师生互动,编排 体例便于教学应用。本教材适用于高职高专英语专业 三年级学生,和普通高校英语专业本科学生,以及新 闻英语爱好者。 目录 CHAPTER ONE Introduction to News and the Medium I. News II. News Values III. Hard News and Soft News IV. Media V. Newspapers and Magazines in USA and UK VI. News AgencyCHAPTER TWO Introduction to Sections of Medium Sections of a NewspaperCHAPTER THREE Understanding News Headline I. Knowing Newspaper Headline II. Features of the English Newspaper Headline III. News Headline Grammar IV. Rhetorical Devices Of English Newspaper Headline V. Different Types of Newspaper Headline VI. Headline VocabularyCHAPTER FOUR Readihg News Lead I. News Lead and Summary Sentence II. Direct Lead III. Delayed Lead IV. The Inverted Pyramid Form V. Understanding News LeadCHAPTER FIVE Different News Types I. News Types II. The Layout of NewspaperCHAPTER SIX Advertisement Reading I. Features of Advertising English I1. Classified Advertisements II1. Cultural Differences in Advertising TextsCHAPTER SEVEN Methods of News Reading Critical ReadingCHAPTER EIGHT Introduction to Internet News Reading I. The Superiority of Internet as a Mass Medium II. Linguistic Features of Internet News III. The layout of Newspaper Website IV. How to Search News on the InternetCHAPTER NINE English-Chinese News Translatio I. Translating News Headlines II. Translating News Leads III. Translating News Body IV. Cultural Awareness in English-Chinese News TranslatioCHAPTER TEN Introduction to English Newspaper Formats I. Broadsheet II. Tabloid--A sensational, Gossip-filled Newspaper III. Compact Newspaper--Tabloid Format Newspaper IV. Berliner (format) V. Switch to Smaller SizesCHAPTER ELEVEN NewMedia I. Interactivity and New Media II. Microblog--an Information Platform of New Media Era III. Twitter &Sina' s Weibo IV. Viber and Wechat V. Newspapers in New Media ContextCHAPTER TWELVE Making a Newspaper I. Technical Support II. Making Your Own Classroom Paper III. ResourcesCHAPTER THIRTEEN Selected News StoriesAPPENDIX Journalistic Vocabulary 作者介绍
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