大学商务英语综合教程1
￥ 15.05 5.2折 ￥ 29 九五品
仅1件
作者杨翠萍
出版社清华大学出版社
ISBN9787302187202
出版时间2009-01
版次1
装帧平装
开本16开
纸张胶版纸
页数241页
字数99999千字
定价29元
上书时间2024-06-30
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基本信息
书名:大学商务英语综合教程1
定价：29.00元
作者:杨翠萍
出版社：清华大学出版社
出版日期：2009-01-01
ISBN：9787302187202
字数：360000
页码：241
版次：1
装帧：平装
开本：16开
商品重量：
编辑推荐
《大学商务英语综合教程1(学生用书)》由清华大学出版社出版。
内容提要
本教程为普通高等教育“十一五”规划教材，选材涵盖当今国际经济贸易和商务的重要领域，时效性强、典型性高、语言地道。 教程板块设计突出国际商务知识的传授与英语技能的有机结合，注重培养学生的实际应用能力。每个单元重点讨论、分析一个商务专题，由“导入活动”、“阅读活动”、“商务交流”和“专业扩展”四部分组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则，以保持学生的学习热情和自觉实践的积极性。其中的“商务交流”板块围绕单元主题，参照各种真实的商务交际情景，为学生设计了灵活多样的商务英语口头与书面的交际任务，是本教程的一大特色。 本教程适合大学商务英语专业的学生及BEC（Business English Certificates）等商务英语考试的备考人员使用。
目录
Unit One CompaniesLead-inReading: Wal-Mart:From Folk Hero to Corporate MonsterBusiness CommunicationRelevant ExtensionUnit Two ProductsLead-inReading: The Product Life CircleBusiness CommunicationRelevant ExtensionUnit Tree MarketingLead-inReading: What Is Marketing Anyway?Business CommunicationRelevant ExtensionUnit Four AdvertisementsLead-inReading: Advertising of, by, and for the PeopleBusiness CommunicationRelevant ExtensionUnit Five SalesLead-inReading: A Sales Formula Thats Pure MagicBusiness CommuncationRelevant ExtensionUnit Six ConsumersLead-inReading: Power at LastBusiness CommunicationRelevant ExtensionUnit SeveBrandsLead-inReading: What, Exactly, Is a Brand?Business CommuncationRelevant ExtensionUnit Eight CompetitionLead-inReading. Head-to-head ithe CloudsBusiness CommunicationRelevant ExtensionUnit Nine RetailingLead-inReading.. Retails Little Guys Come BackBusiness CommuncationRelevant ExtensionUnit TeE-CommerceLead-inReading: Taking E-Commerce to the Next LevelBusiness CommuncationRelevant Extension附录1 Glossary附录2 Phrases & Expressions附录3 Activity File
作者介绍
序言
Unit One CompaniesLead-inReading: Wal-Mart:From Folk Hero to Corporate MonsterBusiness CommunicationRelevant ExtensionUnit Two ProductsLead-inReading: The Product Life CircleBusiness CommunicationRelevant ExtensionUnit Tree MarketingLead-inReading: What Is Marketing Anyway?Business CommunicationRelevant ExtensionUnit Four AdvertisementsLead-inReading: Advertising of, by, and for the PeopleBusiness CommunicationRelevant ExtensionUnit Five SalesLead-inReading: A Sales Formula Thats Pure MagicBusiness CommuncationRelevant ExtensionUnit Six ConsumersLead-inReading: Power at LastBusiness CommunicationRelevant ExtensionUnit SeveBrandsLead-inReading: What, Exactly, Is a Brand?Business CommuncationRelevant ExtensionUnit Eight CompetitionLead-inReading. Head-to-head ithe CloudsBusiness CommunicationRelevant ExtensionUnit Nine RetailingLead-inReading.. Retails Little Guys Come BackBusiness CommuncationRelevant ExtensionUnit TeE-CommerceLead-inReading: Taking E-Commerce to the Next LevelBusiness CommuncationRelevant Extension附录1 Glossary附录2 Phrases & Expressions附录3 Activity File
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