领先商务英语
￥ 11.33 3.9折 ￥ 29 九五品
仅1件
作者潘惠霞 主编
出版社高等教育出版社
ISBN9787040287141
出版时间2010-11
版次1
装帧平装
开本16开
纸张胶版纸
页数274页
字数99999千字
定价29元
上书时间2024-05-14
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基本信息
书名:领先商务英语
定价：29.00元
作者:潘惠霞 主编
出版社：高等教育出版社
出版日期：2010-11-01
ISBN：9787040287141
字数：408000
页码：274
版次：1
装帧：平装
开本：16开
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内容提要
潘慧霞主编的《领先商务英语阅读》以新颁布的《高等学校商务英语专业教学要求(试行)》为指导，在编写过程中本着“突出跨文化商务交际能力的培养”的原则，在课文素材上进行了认真的遴选。课文全部来自国外原版专业著作、报刊、杂志及网络等。通过“商务文化热门话题”、“商务企业介绍”、“经、管、法基本知识”和“名人轶事”等内容给学生在学习语言的同时提供更多的机会了解商务方面的相关知识。每册课文的内容根据不同的模块，从易到难、循序渐进排列。本书为册。
目录
Unit 1 Globalization Text A: China Goes Global Text B: The Global Market: Tralating and Localizing Reading StrategyUnit 2 Credit Card Text A: How Does a Credit Card Work? Text B: Two Essays About the History of Credit Card Reading StrategyUnit 3 Peonal Branding and Company Branding Text A: The Brand Called You Text B: The Key to Successful Branding in China Reading StrategyUnit 4 Wal-Mart Text A: The Model Manager of WaI-Mart Text B: WaI-Mart Nation Reading StrategyUnit 5 International Trade Text A: Survey of International Trade Text B: Biography of Adam Smith Reading Strategy 94.Unit 6 Silicon Valley Success Stories Text A: Tesla Motor's Second Electric Car Will Be Made inSilicon Valley Text B: The Legend of Silicon Valley Reading StrategyUnit 7 Marketing Innovation Text A: P&G's Innovation Culture Text B: P&G: A Japanese Marketing Success Story Reading Strategy 130Unit 8 The History of Chinese Banking System Text A: The History of Chinese Banking System Text B: The World Bank Reading StrategyUnit 9 Management Text A: What Is Management? Text B: Peter F. Drucker--Father of Modern Management Reading StrategyUnit 10 Management Theories Text A: Organizing Process in Management Text B: Management: Historical Pepectives Reading StrategyUnit 11 Microcredit Text A: Loa Among Family Membe Text B: Loa and Family: Do They Mix? Text A: Hard Time in Starting a Small Business Text B: Muhamrnad Yunus and His Grameen BankUnit 13 Merger and Acquisition in Business Text A: Chinese M&A: Moving Target Text B: Microsoft's Mating DanceUnit 14 The International Business Law Text A: China's New Company Law Text B: Forms of Foreign Investment in ChinaUnit 15 Learn Mandarin Text A: Get Ahead, Learn Mandarin Text B: Verbal Communication in BusinessUnit 16 Business Communication Text A: Nonverbal Behavio in Different Business Cultures Text B: Doing Business in the U.S.A.
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