商务英语综合教程3
￥ 5.74 1.6折 ￥ 36 九五品
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作者蔡芸 主编,徐章宏 分册主编
出版社高等教育出版社
ISBN9787040257687
出版时间2009-02
版次1
装帧平装
开本16开
纸张胶版纸
页数356页
字数99999千字
定价36元
上书时间2024-05-13
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基本信息
书名:商务英语综合教程3
定价：36元
作者:蔡芸 主编,徐章宏 分册主编
出版社：高等教育出版社
出版日期：2009-02-01
ISBN：9787040257687
字数：600000
页码：356
版次：1
装帧：平装
开本：16开
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内容提要
《商务英语综合教程》（1～4）为商务英语专业或英语专业商务方向基础课程编写，旨在提高学生的语言知识和应用能力、社会文化知识、商务知识以及学习能力。本书为《商务英语综合教程》的第三册。 本书为《商务英语综合教程》的第三册。本书共分十二个单元。每个单元都以热身练习(Warm-up Activities)开始，目的是激活学生已有的与单元内容相关的知识，同时也是一个语言技能发展的活动。阅读输入共有三篇课文。篇是学术性文体，对单元话题做综述性介绍，适合作为精读课文(Intensive Reading)；第二篇是对单元话题某个方面的讨论，难度相对小些，适合作为快速阅读(Extensive Reading)；第三篇也是对单元话题某个方面的讨论，目的之一是为写作作业提供一个模版(Reading & Writing)。三篇课文后面都有相应的阅读理解、讨论以及词汇和句法方面的作业；其中第三篇课文后面设有对文章结构的分析、内容摘要等作业，为写作做准备；在商科单元里，第三篇课文主要是商务应用文体或案例分析，帮助学生了解这些文体和案例分析的规范，为商科课程做些准备。
目录
Unit 1 Civilizations Warm-up Activities Listening & Speaking Intensive Reading What Characterizes Civilizations? Extensive Reading The Rise of Civilizations Reading & Writing Civilizations in Mesopotamia and EgyptUnit 2 Myths and Legends Warm-up Activities Listening & Speaking Intensive Reading What Is Mythology? Extensive Reading Chinese Creation Mythology Reading & Writing Jupiter's Love Towards EuropaUnit 3 Intercultural Communication Warm-up Activities Listening & Speaking Intensive Reading Managerial Caricatures Extensive Reading Cultural Clash at Pharmacia and Upjohn Reading & Writing Intercultural Understanding Unit 4 Sex Education Warm-up Activities Listening & Speaking Intensive Reading What to Tell the Kids About Sex Extensive Reading Survivor's Story Reading & Writing No Sex or Safe Sex Unit 5 Gender Differences Warm-up Activities Listening & Speaking Intensive Reading Gender Role Behaviors and Attitudes Extensive Reading Women Are Just Better Reading & Writing Wal-Mart's Gender Gap Unit 6 Pooulation and Resources Warm-up Activities Listening & Speaking Intensive Reading Population, Environment, and Resources Extensive Reading The Population Dilemma Reading & Writing Population, Consumption, and ResourcesUnit 7 Social Security Warm-up Activities Listening & Speaking Intensive Reading Has Social Security Become Irrelevant? Extensive Reading Welfare Reading & Writing Underlying Problems with Social SecurityUnit 8 International Trade Warm-up Activities Listening & Speaking Intensive Reading Free Trade and Protectionism Extensive Reading A Year Without "Made in China" Reading & Writing China, U.S. Complement Each Other in TradeUnit 9 Business Communication Warm-up Activities Listening & Speaking Intensive Reading Only Communicate: Thoroughly Modern Corporations Know No Borders Extensive Reading Nonverbal Communication in International Business Reading & Writing Persuasive Communication in Business Unit 10 Marketing Warm-up Activities Listening & Speaking Intensive Reading China's Supermarkets Present Export Opportunity Extensive Reading The Real Story of New Coke Reading & Writing DHL Worldwide Express Unit 11 Human Resource Management Warm-up Activities Listening & Speaking Intensive Reading HR and the Economics Challenge Extensive Reading Motivate or Alienate? Firms Hire Gurus to Change Their "Cultures" Reading & Writing Job Application Cover Letters and ResumeUnit 12 E-commerce Warm-up Activities Listening & Speaking Intensive Reading Understanding E-commerce: Its Definition and Impact Extensive Reading E-commerce in China: A Personal Perspective Reading & Writing Time to Deploy E-business Words & Expressions
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