现代商务英语综合教程
￥ 21.23 6.8折 ￥ 31 九五品
仅1件
作者马俊, 王兆刚
出版社中国人民大学出版社
ISBN9787300153919
出版时间2012-04
版次1
装帧平装
开本16开
纸张胶版纸
页数201页
字数99999千字
定价31元
上书时间2024-05-06
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基本信息
书名:现代商务英语综合教程
定价：31.00元
作者:马俊, 王兆刚
出版社：中国人民大学出版社
出版日期：2012-04-01
ISBN：9787300153919
字数：303000
页码：201
版次：1
装帧：平装
开本：16开
商品重量：
编辑推荐
《现代商务英语综合教程(第6册)》在遵循现代外语教学理念基础上，强调外语在商务领域中的应用，注重为学生创造商务环境，全面培养学生的英语综合应用能力，使他们在今后的工作中能用英语有效地进行口头和书面商务沟通。
内容提要
《现代商务英语综合教程(第6册)》将听、说、读、写、译技能的培养融人每一个章节的商务活动中，围绕同一个商务主题，通过形式多样的活动，全面培养学生的语言综合运用能力。在借鉴国外原版教材设计理念的基础上，结合中国学生的实际需要，集知识性与趣味性于一体。教材体例安排新颖，语言真实地道，风格清新活泼，练习灵活多样，摒弃沉闷枯燥的说教，将真实的商务世界带进课堂，有助于学生轻松地体验商务英语学习的快乐。
目录
CHAPTER1 Money Background Case：Call for New 1000—yuan Note Falls Flat Listening Reading：Personal Budgets Translation Speaking Writing Additional Reading：US Dollar History CHAPTER 2 Banking Background Case：Washington Mutual Closed in Largest US Bank Failure Listening Readin9：The Grasshoppers and the Ants—A Contemporary Fable Translation Speaking Writing Additional Reading：How the Cards Are Cut CHAPTER3 Inflation Background Case：Queen Wants a Pay Rise？！ Listening Reading：The Great Inflation Cover—up Translation Speaking Writing Additional Reading：Inflation vs．Deflation CHAPTER4 Exchange Rates Background Case：Life’s a Beach as S Koreans Cash in on Rising Won Listening Reading：What Happens If the Dollar Crashes？ Translation Speaking Writing Additional Reading：China’s Exchange Rate Policy and Trade Imbalances CHAPTER5 Business Cycle Background Case：Ireland Offers Tips to Weather Recession Listening Reading：Graduates Face a Hard Road to the Top Translation Speaking Writing Additional Reading：Darwin’s Recessionary Tip：Act like a Beetle CHAPTER6 The Role of Government Background Case：Govt Steps Up Heat on Google Listening Reading：The Role of Government Translation Speaking Writing Additional Reading：The Declaration of Independence CHAPTER 7 Economic Crisis Background Case：IMF Warns Global Financial Markets Fragile，Systemic Risks Elevated Listening Reading：The Specter of Stagflation Translation Speaking Writing Additional Reading：A Nightmare on Wall Street CHAPTER 8 Antitrust Background Case：EU Files Antitrust Charges Against Intel Listening CHAPTER9 Intellectual Property Rights Reading: Monopoly Translation Speaking Writing Additional Reading: Mulling the Merger CHAPTER 9 Intellectual Property Rights Background Case: Kaspersky Claims Compensation from Rising Corporation Listening Reading: The Crow and the Owl Translation Speaking Writing Additional Reading: Key Forms of Intellectual Property CHAPTER 10 International Trade Barriers Background Case: Chinese Exports Face More Technical Barriers Listening Reading: Free Trade Without the WTO Translation Speaking Writing Additional Reading: The Tariff Idea CHAPTER 11 Energy and Environment Background Case: China Adopts Recycling Law to Boost Sustainable Development Listening Reading: Food vs Fuel Translation Speaking Wiriting Additional Reading: Greenhouse EflFect and Its Proposed Solutions CHAPTER 12 Globalization Background Case: Even the IBM PC and the Boeing 777 Aren't All American Listening Reading: Globalization, Yes, Globalization, No Translation Speaking Writing Additional Reading: Globalization in the World Economy
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