内容摘要 Synopsis #1: In their startling new book, authors Brown and Eisenhardt contend that to prosper in today's fiercely competitive business environments, a new paradigm--competing on the edge--must be implemented as a new survival strategy. This book focuses on specific management dilemmas and illustrates solutions that work when the name of the game is change. Synopsis #2: Shona L. Brown is a consultant with McKinsey & Company in Toronto, Canada. Synopsis #3: "On the Edge" grew out of a lifetime spent living and traveling across the American Southwest, from San Antonio to Los Angeles. Char Miller examines this borderland region through a native's eyes and contemplates its considerable conflicts. Internal to the various US states and Mexico's northern tier, there are struggles over water, debates over undocumented immigrants, the criminalizing of the border, and the region's evolution into a no-man's land. The book investigates how we live on this contested land --how we make our place in its oft-arid terrain; an ecosystem that burns easily and floods often and defies our efforts to nestle in its foothills, canyons, and washes. Exploring the challenges in the Southwest of learning how to live within this complex natural system while grasping its historical and environmental frameworks. Understanding these framing devices is critical to reaching the political accommodations necessary to build a more generous society, a more habitable landscape, and a more just community, whatever our documented status or species. Synopsis #4: Unstable markets, fierce competition, and relentless change are the only certainties in today's chaotic business world. In their startling new book, authors Brown and Eisenhardt contend that to prosper in such volatile conditions, standard survival strategies must be tossed aside in favor of a revolutionary new paradigm--competing on the edge. To compete on the edge is to relentlessly reinvent, and it's the only way to navigate the treacherous waters of tumultuous markets. Competing onthe edge is an unpredictable, sometimes even inefficient strategy, yet a singularly effective one in an era driven by change. It requires charting a course along the edge of chaos, where a delicate compromise is struck between anarchy and order, to the edge of time, where current business is the primary focus, but actions are shaped by past legacies and future opportunities. By adroitly maneuvering through chaos and time, managers can avoid constantly reacting to nonstop change and instead set arhythmic pace that others must follow, thereby shaping the competitive landscape--and their own destiny. In the first book to translate leading edge concepts from complexity theory into management practice, each chapter focuses on a specific management dilemma and illustrates a solution. Linking where do you want to go? With how will you get there? Here's a bold and surprising strategy that works--when the name of the game is change. Synopsis #5: Unstable markets, fierce competition, and relentless change are the only certainties in this chaotic business world. The authors contend that to prosper in such volatile conditions, standard survival strategies must be tossed aside in favor of a revolutionary paradigm - competing on the edge. Synopsis #6: Competing on the Edge brings a fresh perspective on business strategy and organisational change, with each chapter focusing on a specific management dilemma.
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