基于体裁的英语商务报告写作研究
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四川成都
认证卖家担保交易快速发货售后保障
作者杨军
出版社对外经贸大学
ISBN9787566314765
出版时间2015-03
装帧其他
开本16开
定价42元
货号9787566314765
上书时间2024-10-19
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目录
Chapter 1 Overview of the Study
1.1 Background of the Study
1.2 Aim and Significance of the Study
Chapter 2 Literature Review
2.1 Definition of Genre—based Writing
2.1.1 Definition of Genre
2.1.2 Genre Analysis
2.1.3 Development of Genre Analysis
2.2 Theoretical Basis
2.2.1 Current Teaching Practice of Genre—based Approach
2.2.2 New Rhetoric
2.2.3 Australian School
Chapter 3 Research Methodology
3.1 Subjects of the Research
3.2 Research Instruments
3.2.1 Pre—test
3.2.2 Pre—study Questionnaire
3.2.3 Teaching Experiments
3.2.4 Post—test
3.2.5 Post—study Questionnaire
3.2.6 Interview
3.2.7 Scoring Criteria
3.3 Research Questions
3.4 Data Analysis and Results of the Empirical Study
3.4.1 Pre—test
3.4.2 Post—test
3.4.3 Pre—study Questionnaire and Post—study Questionnaire
3.4.4 Interview
Chapter 4 Report and Report Types
4.1 Definition of Report
4.2 Types of Reports
4.2.1 Formal and Informal Reports
4.2.2 Presentation Formats
4.2.3 Information Reports
4.2.4 Recommendation Reports
4.3 Consistency in the Type
Chapter 5 Structures of Reports
5.1 Structure of a Report
5.2 Typical Structure of a Business Report
5.3 Outline Structures of Major Types
5.3.1 Structure by Phase
5.3.2 Structure by Time
5.3.3 Structure by Numbers of Tasks
5.3.4 Structure of Proposals
5.3.5 Structure of Research Reports
5.4 Selecting Your Report Type
Chapter 6 The Target Audience
6.1 Who Are the Target Audience？
6.2 Who Are You？
6.3 Readers' Expectations
Chapter 7 Steps in Report Writing
7.1 Flow Chart
7.2 Steps in a Systematic Approach
7.3 The "SUGGESTED" Approach
Chapter 8 Collecting Data and Research
8.1 Types of Data
8.2 Surveys and Investigations
8.3 Constructing a Survey Questionnaire
8.4 Conducting a Survey
8.5 Survey Subjects
8.6 Scale and Scope
8.7 Relevant Information
Chapter 9 Designing a Questionnaire
9.1 Purpose of the Questionnaire
9.2 Problem Statements
9.3 Setting Achievable Questions
9.4 Loopholes to Beware
Chapter 10 Introduction
10.1 Functions of an Introduction
10.2 Components of an Introduction
10.2.1 Purpose
10.2.2 Background
10.2.3 Methods of Investigation
10.2.4 Scope
10.3 Definitions of Terms
10.4 Writing an Introduction
Chapter 11 Findings
11.1 Systematic Organizations
11.2 Beginning
11.3 Middle
11.4 Ending
Chapter 12 Conclusions and Recommendations
12.1 Conclusions
12.2 Write Good Conclusions
12.3 Recommendations
12.4 Write Good Recommendations
Chapter 13 Resources in Chinese
13.1 Usual Procedures
13.2 Common Problems
13.3 A Case Study
Chapter 14 Formats and Formatting
14.1 CoverPage
14.2 Contents Page
14.3 Headings of a Report
14.4 Layout of a Report
14.5 Punctuation Notes
Chapter 15 Language Issues
15.1 Correctness
15.2 Concreteness
15.3 ClaritV
15.4 Conciseness
Chapter 16 Types of Visuals
16.1 Important Tools
16.2 Common Types of Visuals
16.2.1 Tables
16.2.2 Organizational Charts
16.2.3 Flow Charts
16.2.6 Line Graphs
16.2.7 Drawing and Diagram
16.2.8 Photographs
16.2.9 Maps
16.2.10 Pictograms
Chapter 17 Findings and Discussions
17.1 Findings
17.2 Summary
17.3 Limitations of the Research
17.4 Pedagogical Implications
Appendix Ⅰ Sample Reports（报告样本）
Appendix Ⅱ 英语商务报告写作情况问卷调查（一）
Appendix Ⅲ 英语商务报告写作情况问卷调查（二）
References
内容摘要
虽然世界商务英语教学发展迅速，但作为中国大学商务英语专业学生的必修课，商务英语教学却是相对落后的。因此，杨军所著的《基于体裁的英语商务报告写作研究》通过对体裁教学法应用于商务英语写作的实证研究，目的在于寻找提高学生商务英语写作与沟通能力的有效方式，解决特殊目的英语学习者的写作问题，增强其写作能力。
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