新编商务英语写作2

图书标准信息

• 作者 张春柏、虞苏美 著
• 出版社 高等教育出版社
• 出版时间 2006-03
• 版次 1
• ISBN 9787040183948
• 定价 45.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 431页
• 正文语种 英语，简体中文

【内容简介】

　　《新编商务英语写作2》为“新编商务英语系列丛书”之一。第1册为“基础英语写作”，该册内容涵盖选词、造句、段落的写作以及各类体裁文章的写作。第2册为“商务英语写作”，内容分为商务文件的写作和公司内部的报告和合同写作等。本教材适用于商务英语专业的学生。

【目录】

Unit1ElementsofaGoodBusinessLetter

1WhatIsaGoodBusinessLetter?

2TheLayoutofaBusinessLetter

Exercises

Unit2PromotionCommunications

1WhatIsaGoodSalesLetter?

2SellingaProduct

3SellingaService

Exercises

Unit3RequestLetters

1WhatIsanEffectiveRequestLetter?

2RequestingDetailedInformationAboutanAdvertisedProduct

3RequestingInformationAboutAvailabilityofaProduct

4RequestingInformationAboutanAdvertisedService

5RequestingInformationAboutDiscounts

Exercises

Unit4ResponseLetters

1RespondingtoRequestsforDetailedInformationAbout

anAdvertisedProduct

2RespondingtoRequestsforInformationAboutanAdvertised

Service

3RespondingtoRequestsforInformationAbouttheAvailability

ofaProductorService

Exercises

Unit5SpecialRequestLetters

1AskingforanAppointment

2AskingforAdvice

3AskingforFreeProducts

4RequestingReproductionFranchiseforCommercialUse

Exercises

Unit6RespondingtoSpecialRequestLetters

1RespondingtoRequestsforanAppointment

2RespondingtoRequestsforAdvice

3RespondingtoRequestsforFreeProducts

4RespondingtoRequestsforReproductionPrivi，legesfor

CommercialUse

Exercises

Unit7LettersfromCustomerstoSuppliers(I）

1PlacinganOrder

2CancelinganOrder

3ThankingaSupplierforService

4ComplainingAboutUnsatisfactoryServicesorProducts

Exercises

Unit8LettersfromSupplierstoCustomers(II）

1InformingaCustomerAbouttheShipmentofGoods

2InformingaCustomerThatYouAreUnabletoFillHisOrder

3ThankingaCustomerforanOrder

4ExpressingGratitudeforSupport

5Explaining/ApologisingforProblems

Exercises

Unit9LettersfromCustomerstoSuppliers(Ⅱ）

1AskingforPermissiontoReturnPurchasedGoods

2AskingforEasierPaymentTerms

Exercises

Unit10LettersfromSupplierstoCustomers(Ⅱ）

1RespondingtoRequestsforPermissiontoReturnPurchased

2RespondingtoRequestsConcerningPaymentDiscount

Exercises

Unit11CollectionLetters

1ElementsofPersuasioninCollectionLetters

2TypesofCollectionLetters

Exercises

Unit12InterofficeLetters(Memorandums）

1FormalandInformalMemorandums

2Request，Confirmation，andProceduralMemorandums

Exercises

Unit13EmploymentCommunications

1WritingJobApplicationLetters

2WritingR@sum@s

3WritingtoJobApplicants

4AcceptingandDecliningaJobOffer

Exercises

Unit14BusinessInvitationandResponses

1WritinganInvitation

2MakingResponsestoInvitations

Exercises

Unit15TheWritingofAdvertisements

1AdvertisingandEnglishAdvertisements

2LinguisticFeaturesofAdvertisingEnglish

3PracticeofCopywriting

Exercises

Unit16ClassificationandStructureofBusinessReports

1ClassificationofBusinessReports

2BasicElementsandStructureofBusinessReports

Exercises

Unit17ProceduresofWritin~aFormalBusinessReport

1DeterminingandDefiningtheTopic

2CollectingData

3PresentingFindingsandAnalysingtheReportProblem

4PresentingaConclusion

5MakingRecommendationsandAnticipatingEffects

6WritingStyle

7DifferentTypesofBusinessReports

Exercises

Unit18BusinessContracts

1TypesofBusinessContracts

2GeneralPrinciplesinWritingandUnderstandingaBusinessContract

3ComponentsofaBusinessContract

4RelevantLaws

5StylisticFeaturesofBusinessContracts

6ASampleofaContract

Exercises

Keys