Casting for Big Ideas: A New Manifesto for Agency Managers (An Adweek Book)

图书标准信息

• 作者 Andrew Jaffe 著
• 出版社 Wiley
• 出版时间 2003-06
• 版次 1
• ISBN 9780471309543
• 定价 377.30元
• 装帧 精装
• 开本 其他
• 纸张 其他
• 页数 256页
• 正文语种 英语
• 丛书 Adweek Magazine Series

【内容简介】

ANDREWJAFFEistheExecutiveDirectoroftheClioAwards,whichsalutesthebeeffortsinadvertisingeveryyear.HeisalsothePresidentofCompassConsultingofNorwalk,Connecticut,aconsultinggroupthatadvisesadvertisingagenciesonorganizationalandmanagementissuesandconductsagencysearchesforclients.HeisaformereditorialdirectorandvicepresidentatAdweek.

【作者简介】

ANDREWJAFFEistheExecutiveDirectoroftheClioAwards,whichsalutesthebesteffortsinadvertisingeveryyear.HeisalsothePresidentofCompassConsultingofNorwalk,Connecticut,aconsultinggroupthatadvisesadvertisingagenciesonorganizationalandmanagementissuesandconductsagencysearchesforclients.HeisaformereditorialdirectorandvicepresidentatAdweek.