Forbes Greatest Business Stories of All Time

图书标准信息

• 作者 Daniel Gross 著
• 出版社 Wiley
• 出版时间 1997-08
• 版次 1
• ISBN 9780471196532
• 定价 252.00元
• 装帧 平装
• 开本 其他
• 纸张 胶版纸
• 页数 368页
• 正文语种 英语

【内容简介】

WhatdoBillGates,HenryFord,J.P.Morgan,MaryKayAsh,andWaltDisneyallhaveincommon?Uncompromisingvision,awillingnesstotakerisks,andexceptionalbusinessacumen.Notonlydidtheseindividualsamassgreatfortunes,theyrevolutionizedthebusinessworldandhelpedshapesocietyasweknowit.Theirsarejustafewofthestoriescollectedinthisanthologyofcommercialingenuity.

Drawingonawealthofsources,thispricelesscollectionbringstolifeextraordinaryachievements,manyofthemforgottenorlittleknown:howRobertMorris,thepreeminentmerchantoftheeighteenthcentury,financedtheAmericanRevolutionwithhispersonalcredit;howRayKrocusedashrewdrealestatestrategytoturnafalteringhamburgerfranchiseoperationintotheMcDonald'sfastfoodempire;andhowMaryKayAshbuiltabillion-dollardirectsalescosmeticscompanybypreachingamessageofeconomicempowermenttowomen.

Enlighteningandfascinating,Forbes(r)GreatestBusinessStoriesofAllTimecelebrateslarger-than-lifeambition,inspiredleadership,wheelinganddealing,andhardwork.

ForbesisaregisteredtrademarkofForbesInc.ItsuseispursuanttoalicenseagreementwithForbesInc.

【作者简介】

DANIELGROSSisaHarvard-trainedhistorianandjournalist.

【目录】

Partial table of contents

Robert Morris: America's First Financier 

Cyrus McCormick's Reaper and the Industrialization of Farming 

John D Rockefeller and the Modern Corporation 

Henry Ford and the Model T Charles Merrill and the Democratization of Stock Ownership 

Walt Disney and his Family-Entertainment Empire 

Ray Kroc, McDonald's, and the Fast-Food Industry 

Betting the Company: Joseph Wilson and the Xerox 914 

American Express and the Charge Card 

Mary Kay Ash and her Corporate Culture for Women 

Sam Walton, Wal-Mart, and the Discounting of America 

The Turnaround at Harley-Davidson 

Kohlberg Kravis Roberts & Co 

and the Leveraged Buyout 

William Gates and the Dominance of Microsoft 

Notes on Sources 

Index