数字媒体专业英语
￥ 15.45 4.4折 ￥ 35 九五品
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作者桑莉君,高旭
出版社清华大学出版社
ISBN9787302447085
出版时间2016-12
版次1
装帧平装
开本16开
纸张胶版纸
页数225页
字数99999千字
定价35元
上书时间2024-07-13
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基本信息
书名:数字媒体专业英语
定价：35.00元
作者:桑莉君,高旭
出版社：清华大学出版社
出版日期：2016-12-01
ISBN：9787302447085
字数：347000
页码：225
版次：1
装帧：平装
开本：16开
商品重量：
编辑推荐
数字媒体专业英语（普通高等教育“动画与数字媒体专业”规划教材）从数字媒体自身入手阐述数字媒体的相关内容，从数字媒体产业、数字媒体艺术、数字媒体技术和数字媒体应用四方面，数字媒体现状、波普艺术、计算机图形学、增加现实、信息设计等17个侧面，全面介绍了数字媒体的过去、现在和未来，内容涉及数字媒体概念、数字媒体产业、数字媒体美学、数字媒体技术和数字媒体应用。本书是一本真正意义的数字媒体专业英语教材。本书在内容编排方面注重图文穿插，逼真的视觉效果将增强读者对数字媒体形象的阅读感受。
内容提要
本书是为数字媒体艺术和数字媒体技术专业英语课程编写的教材。全书按照数字媒体范畴，共分为数字媒体产业、数字媒体艺术、数字媒体技术、数字媒体应用4个部分，17个单元。每个单元都包含课文、词汇、注释、练习和多篇阅读材料。本书可供应用型本科院校或大专院校数字媒体技术或数字媒体艺术专业师生教学使用，也可供教育技术专业、新闻传播学类专业师生教学参考。
目录
目录Chapter 1Industry BackgroundUNIT 1Digital Contemporary Life3Text ADisney Buys Pixar3Text BChinese Make Big Push into Animation9Text CWeChat: The Chinese Chat App StealingWeibos Thunder12Reading Material7 Lessons You Can Learnfrom Shooting with a Camera Phone15UNIT 2The Rise of Digital Media Industry19Text ADigital Art in China19Reading MaterialWall Street Has MadeHillary Clinton a Millionaire22Chapter 2Art BackgroundUNIT 3Dadaism27Text ADadaism27Reading MaterialDuchamp31UNIT 4Pop Art34Text APop Art Pioneer Richard Hamilton Diesat the Age of 8934Text BRestless Genius: Pablo Picasso37Text CAndy Warhol and the Can That Sold theWorld by Gary Indiana40Reading Material“My MindSplit Open”: Andy Warhols Exploding PlasticInevitable44[1][2][1][3]UNIT 5Montage47Text AMontage （filmmaking）47Reading MaterialTaxi Driver （1976）51Reading MaterialAvatar 3D Film EmploysCutting Edge Visual Effects54Chapter 3Technical ElementsUNIT 6Overview Of Computer61Text AEvolution of Computer61Reading MaterialWho Invented theComputer?68UNIT 7Multimedia Computer Technology72Text AWindows Media Player 1272Text BAdobe Fast Facts77Text CAdobe Character Animator80Reading MaterialWe Had No Idea84UNIT 8Computer Graphics87Text AApples First MacintoshTurns 2587Text BHow Mandelbrots FractalsChanged the World90Reading MaterialListening to Geometry93Reading MaterialThe Backbone of Fractals:Feedback and the Iterator95Chapter 4Professional OutlookUNIT 9Virtual Reality99Text ABuilding a Digital Museum99Text B5 Ways Virtual Reality Will ChangeEducation102Text CDont Compare VirtualReality to the Smartphone107Reading Material“Chinas Google” Baidu isMaking Smart Glasses110UNIT 10Augmented Reality112Text A7 Ways Augmented Reality Will ImproveYour Life112Text BCan Augmented Reality Help Save thePrint Publishing Industry?117Text C（geolocation augmented reality QR codes） Libraries120Reading MaterialGPS App Keeps Drivers Eyes on theRoad123UNIT 11New Media Advertisement126Text AMobile Advertising Is Soaring WhileNewspapers Continue Their Inexorable Decline126Text B8 Reasons to Join the Digital Mediaand Advertising Industry129Reading MaterialWhat is Digital Media?132UNIT 12UI135Text ARealism in UI Design135Text BExperience vs Function—a Beautiful UIis Not Always the Best UI139Reading MaterialEyeCatchingMobile App Interfaces with Sleek Gradient Effect142UNIT 13Web Design151Text ADesign Trend: Ghost Buttons inWebsite Design151Text BHow To Create a Web Design StyleGuide156Reading Material11 Web Design Trends for2016164UNIT 14Information Design171Text AWhat Is Information Design?171Text BPhysical, Cognitive, and Affective: AThreepart Framework for Information Design176Reading MaterialAudible Information Designin the New York City Subway System: A Case Study180UNIT 15Architectural Animation184Text AMaking of Phoenix & Vieques HouseAnimation184Reading MaterialArchitecture Software197UNIT 16Visual Communication200Text AType Basics200Reading MaterialStyle Tiles and How TheyWork205UNIT 17Online Game211Text AAngry Wingless Birds are TakingOver211Reading MaterialApple Buys Star Wars TechFirm Faceshift to up Its VR Game219Reading MaterialMicrosoft Pays $2.5bn forMinecraft Maker Mojang220参考文献224
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