基本信息 书名:会展实务英语教程 定价:32.00元 作者:朱学宁,杨国民,舒立志 主编 出版社:北京师范大学出版社 出版日期:2011-08-01 ISBN:9787303129911 字数:350000 页码:254 版次:1 装帧:平装 开本:16开 商品重量: 编辑推荐 本书以展会主办方的视角出发进行编写,分为展览和会议两部分,内容涉及会展业发展、展览市场调研、展览项目策划、展览广告、展览营销、展览招商、第三方服务合同管理、企业参展、现场管理与服务、展会评估、会议策划及实施、会议现场服务及会后旅游与奖励旅游等方面。 内容提要 我国的会展在不同区域的发展是不平衡的,且与欧洲会展发达的国家之间还存有较大差距。近年来德、英、法、美等国会展企业纷纷落户我国,对会展从业人员外语方面的要求日渐趋高。从会展工作实际情景来看,英语在会展活动的组织、服务、接待、营销和谈判等方面都起着至关重要的作用。学生一旦能够在工作岗位上用英语解决他们遇到的具体问题,反过来又会增强他们使用英语的热情。《会展实务英语教程》以展会主办方的视角出发进行编写,分为展览和会议两部分。《会展实务英语教程》以展会项目运作流程为主线,体现英语在展会工作中的实际运用。每个单元都以听和读的言语输入作铺垫,为学生的英语口语表达输出做准备,避免简单、空洞的模仿。每个单元都辟有专门的模块讲解展会常用的应用文,使学习者能在听、说、读、写、译方面得到全面均衡的发展。《会展实务英语教程》内容涉及会展业发展、展览市场调研、展览项目策划、展览广告、展览营销、展览招商、第三方服务合同管理、企业参展、现场管理与服务、展会评估、会议策划及实施、会议现场服务及会后旅游与奖励旅游等方面。 《会展实务英语教程》每个单元由一个知识模块和五个学习模块组成。KnowledgeLinking简明扼要讲解本单元涵盖的知识要点;Warming-up模块,通过讨论、匹配和听音来热身;Things to Readand Translate模块,引导学生研读主课文,完成阅读理解、专业词汇匹配和翻译等练习,积淀言语输出的素材;Listeningand Speaking模块,强化学生的听写练习、瞬间记忆的复述练习和情境会话能力的培养;Things toWrite模块呈现展会中常见的应用写作,通过例文、模板、写作要点提示和实际动手,培养学生写的能力;Further Things toRead与Things to Read andTranslate形成补充关系,意在为学生能更多地接触英语,提供与该单元主题相关的素材。书后有词汇和专业术语的总汇,并选取了三个附录:市场调研、参观预注册登记表、问卷调查,以供学习者在需要时参考使用。《会展实务英语教程》适合已学习了一年基础英语的高职高专学生使用,生词的选取以B级后词汇为依据(个别有特别含义的单词除外),注音则采用新课标后通用的国际音标形式。 本书由朱学宁等主编。 目录 Unit 1 Survey of the Exhibition and Convention Industry Knowledge Linking Module 1 Warming-up Module 2 Things to Read and Translate Text A History of Trade Shows & Exhibitions Module 3 Listening and Speaking Module 4 Things to Write -- Application Form Module 5 Further Things to Read Text B General Introduction of Canton FairUnit 2 Market Research on Exhibition Project Knowledge Linking Module 1 Warming-up Module 2 Things to Read and Translate Text A Prior Research Module 3 Listening and Speaking Module 4 Things to Write -- Market Report Module 5 Further Things to Read Text B What is Market Research?Unit 3 Planning an Exhibition Knowledge Linking Module 1 Warming-up Module 2 Things to Read and Translate Text A Steps to Success for Your Exhibition Planning Module 3 Listening and Speaking Module 4 Things to Write: Exhibition Proposal Module 5 Further Things to Read Text B Exhibition Proposals of Art: The BasicsUnit 4 Advertising Knowledge Linking Module 1 Warming-up Module 2 Things to Read and Translate Text A How Can Trade Show Organizers Promote Trade Shows toAttract Buyers and Sellers? Module 3 Listening and Speaking Module 4 Things to Write: Exhibition Guide Module 5 Further Things to Read Text B Tell the World Your Exhibiting -- If You Don't,No-oneElse Will!Unit 5 Sales Promotion Knowledge Linking Module 1 Warming-up Module 2 Things to Read and Translate Text A Five Tips for Better E-marketing Module 3 Listening and Speaking Module 4 Things to Write: Exhibition Invitation (E) Module 5 Further Things to Read Text B Traditional Media is Still the Key to Show PromotionUnit 6 Inviting Businesses Knowledge Linking Module 1 Warming-up Module 2 Things to Read and TranslateText A Five Channels to Attract Visitors to Visit Organizationsand Procurement Module 3 Listening and Speaking Module 4 Things to Write. Invitation Letter Module 5 Further Things to Read Text B IJT 2010 Post Shows Report. Quality Buyers BoostExhibitor SatisfactionUnit 7 Contract Management of Third-Party Services Knowledge Linking Module 1 Warming-up Module 2 Things to Read and Translate Text A Contractor Selection Module 3 Listening and Speaking Module 4 Things to Write. Contract Module 5 Further Things to Read Text B Official Service Contractor (MC2) and Guidelines forExhibitor Appointed ContractorsUnit 8 Attending Exhibition Knowledge Linking Module 1 Warming-up Module 2 Things to Read and Translate Text A What your Exhibition Company can do for you Module 3 Listening and Speaking Module 4 Things to Write: Company Profile Module 5 Further Things to Read Text B Trade Show Success Tip: Train Your Exhibiting StaffUnit 9 On-site Management and Services Knowledge Linking Module 1 Warming-up Module 2 Things to Read and Translate Text A On the Fence: The Factors that Most Influence Exhibitorsin the Go/ No-go Decision Module 3 Listening and Speaking Module 4 Things to Write: Adjustment Letter Module 5 Further Things to Read Text B Electricity SafetyUnit 10 Exhibition Assessment Knowledge Linking Module 1 Warming-up Module 2 Things to Read and Translate Text A Understanding Post-exhibit Value Assessment Research Module 3 Listening and Speaking Module 4 Things to Write: Post-Exhibit Report Module 5 Further Things to Read Text B How to Evaluate ExhibitsUnit 11 Planning and Executing a Convention Knowledge Linking Module 1 Warming-up Module 2 Things to Read and Translate Text A Planning of Convention Module 3 Listening and Speaking Module 4 Things to Write: Minutes Module 5 Further Things to Read Text B The Development of Convention HistoryUnit 12 On-site Service Knowledge Linking Module 1 Warming-up Module 2 Things to Read and Translate Text A Arranging a Conference Module 3 Listening and Speaking Module 4 Things to'Write -- Opening Speech Module 5 Further Things to Read Text B Green Catering Services Company Catering Services foryour Event in ChinaUnit 13 Post-convention Tour and Incentive Travel Knowledge Linking Module 1 Warming-up Module 2 Things to Read and Translate Text A Meetings and Incentive Travel Module 3 Listening and Speaking Module 4 Things to Write -- Tour Itinerary Module 5 Further Things to Read Text B Incentive Travel SpecialistsGlossaryTechnical Terms Supplementary 1 Market Report of Selected Electrical HomeAppliances Supplementary 2 Professional Buyers Pre-registration Form Supplementary 3 2010中国旅游分销高峰论坛问卷调查表参考文献 作者介绍
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