基本信息 书名:跨文化商务交际 定价:39.00元 作者:窦卫霖 著 出版社:高等教育出版社 出版日期:2011-05-01 ISBN:9787040321852 字数:630000 页码:393 版次:2 装帧:平装 开本:16开 商品重量: 编辑推荐 《跨文化商务交际(第2版)》:跨文化交际理论与商务交往实践相结合,国际商务文化与中国文化相结合,通过案例学习培养学生的跨文化交际能力,每一章跨文化电影,供读者欣赏分析。 内容提要 《跨文化商务交际(第2版)》共分10章。至四章以跨文化交际学的基本理论和主要内容为框架,阐述交际与文化的关系、文化价值观对跨文化商务交际的影响,介绍跨文化商务交际过程中文化差异在言语和非言语方面的具体表现。章为概论,介绍交际、跨文化交际和跨文化商务交际的定义、概念、发展及其意义等;第二章着重介绍文化的基本理论和文化价值观研究成果;第三章和第四章分别探讨文化差异在言语交际和非言语交际方面的种种表现。第五至十章运用跨文化交际学的基本理论具体分析几个重要商务实践活动中的文化差异,即跨文化商务写作(第五章)、跨文化商务礼仪(第六章)、跨文化商务谈判(第七章)、跨文化商务营销(第八章)、跨文化商务伦理(第九章)、企业文化和跨文化交际能力培训(第十章)。附录包括练习答案和参考书目。 目录 Chapter 1 Communication: AIntercultural PerspectiveI. Basics of HumaCommunicatio1. Needs and Purposes for Communicatio2. Definitioof Communicatio3. The Scope and Classificatioof Communicatio4. The Process of CommunicatioII. Business Communicatio1. Defining Business Communicatio2. Internal and External Communicatio3. Formal and Informal Communicatio4. The Role of CommunicatioiBusiness III. Intercultural Communicatio1. Defining the Terms 2. Intercultural Communicatioas a Phenomeno3. Intercultural Communicatioas a Discipline IV. Learning Intercultural Business Communicatio1. The Importance of Learning IBC 2. The Complexity iLearning IBC 3. Intercultural CommunicatioCompetence Key Terms Summary Test Your Knowledge Apply Your Knowledge Practice Your Knowledge Expand Your KnowledgenChapter 2 Understanding Cultures and Their ValuesI. The Nature of Culture 1. Definitions of Culture 2. Characteristics of Culture II. The Basics of Cultural Values 1. Definitioof Value 2. Priorities of Cultural Values III. Understanding Cultural Patterns 1. Kluckholand Strodtbeck's Value Orientations 2. Hofstede-Bond's Value Dimensions 3. The GLOBE Study 4. Hall's High-and Low-Context OrientatioKey Terms Summary Test Your Knowledge Apply Your Knowledge Practice Your Knowledge Expand your KnowledgenChapter 3 Comprehending Verbal CommunicatioI. The Basics of Language 1. Language Variations 2. Moving BetweeLanguages 3. The Relationship BetweeLanguage and Culture II. Meanings of Words 1. Denotational Meanings and Connotational Meanings 2. Comparing Chinese and English Word Meanings III. Speech Acts and Politeness Across Cultures 1. Pragmatic Rules and Politeness 2. Comparing Chinese and English Speech Acts IV. Discourse PatterAcross Cultures 1. Cultural Thought Patterns (CTPs) 2. Comparing Chinese and English Discourse Patterns V. Verbal Styles 1. Characteristics of Verbal Styles 2. Comparing Chinese and English Verbal Styles Chapter 4 Perceiving Nonverbal CommunicatioChapter 5 Intercultural Business WritingChapter 6 Intercultural Business Etiquette and ProtocolChapter 7 Intercultural Business NegotiatioChapter 8 Intercultural Marketing CommunicatioChapter 9 Intercultural Issues iMNXSKey to ExercisesBibligraphyKey Terms 作者介绍
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