职通商务英语听说教程
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作者贺雪娟 主编,刘亚琴,王波 分册主编
出版社高等教育出版社
ISBN9787040318166
出版时间2011-06
版次1
装帧平装
开本16开
纸张胶版纸
页数233页
字数94000千字
定价49.9元
上书时间2024-05-25
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基本信息
书名:职通商务英语听说教程
定价：49.90元
作者:贺雪娟 主编,刘亚琴,王波 分册主编
出版社：高等教育出版社
出版日期：2011-06-01
ISBN：9787040318166
字数：94000
页码：233
版次：1
装帧：平装
开本：16开
商品重量：
编辑推荐
《职通商务英语听说教程》通过分析高职高专商贸类专业工作岗位对应聘者英语应用能力的需求，旨在帮助使用者“提高语言技能，拓展商务知识”。本套教材从高职高专学生的实际水平出发，从语言的基本单位入手，合理安排了商务材料在三册书中的比例，突出实践环节，重视能力培养。刘亚琴、王波编写的《职通商务英语听说教程(附光盘3)》为第三册。
内容提要
《职通商务英语听说教程》通过分析高职高专商贸类专业工作岗位对应聘者英语应用能力的需求，旨在帮助使用者“提高语言技能，拓展商务知识”。本套教材从高职高专学生的实际水平出发，从语言的基本单位入手，合理安排了商务材料在三册书中的比例，突出实践环节，重视能力培养。刘亚琴、王波编写的《职通商务英语听说教程(附光盘3)》为第三册。
目录
Chapter 1 Seeking for Potential Clients Unit 1 Fit Business Contact Section Ⅰ Lead-i Section Ⅱ Business Scenes Part 1 Fit Contact Part 2 Discussing in Detail Part 3 Potential Client Analysis Section Ⅲ Data Bank Section Ⅳ Leisure Time Unit 2 B 2 B Communicatio Section Ⅰ Lead-i Section Ⅱ Business Scenes Part 1 Making a Business Call Part 2 Company Visit Part 3 Making a Business Appointment Section Ⅲ Data Bank Section Ⅳ Leisure Time Unit 3 Product Presentatio Section Ⅰ Lead-i Section Ⅱ Business Scenes Part 1 At a Fair Part 2 In the Showroom Part 3 The Product Launch Section Ⅰ Data Bank Section Ⅱ Leisure TimeChapter 2 Business Coultatio Unit 4 Enquiries and Replies Section Ⅰ Lead-i Section Ⅱ Business Scenes Part 1 In the Showroom Part 2 Over the Phone Part 3 On the Factory Tour Section Ⅲ Data Bank Section Ⅳ Leisure Time Unit 5 Offeand Counter-offe Section Ⅰ Lead-i Section Ⅱ Business Scenes Part 1 Lowering the Prices Part 2 Offering Discounts Part 3 Increasing Agency Commissio Section Ⅲ Data Bank Section Ⅳ Leisure TimeChapter 3 Business Negotiatio Unit 6 Terms of Commodity SectionⅠ Lead-i Section Ⅱ Business Scenes Part I Quality Control Part 2 Packing Negotiatio Part 3 Quantity Negotiatio Section Ⅲ Data Bank Section Ⅳ Leisure Time Unit 7 Traportation and Iurance Section Ⅰ Lead-i Section Ⅱ Business Scenes Part 1 Traportatio Part 2 Delivery Part 3 Iurance Section Ⅲ Data Bank SectionⅣ Leisure Time Unit 8 Pricing and Payment Section Ⅰ Lead-i Section Ⅱ Business Scenes Part 1 Initial Haggling Part 2 Negotiating in Detail Part 3 Terms of Payment Section Ⅲ Data Bank Section IV Leisure TimeChapten 4 Conclusion of the Contract Unit 9 Placing an Order Section Ⅰ Lead-i Section Ⅱ Business Scenes Part 1 Trial Order Part 2 Repeat Order Part 3 Telephone Order Section Ⅲ Data Bank Section Ⅳ Leisure Time Unit 10 Signing the Contract Section Ⅰ Lead-i Section Ⅱ Business Scenes Part 1 Drawing up a Draft Contract Part 2 Alternating the Contract Part 3 Signing and Contract Section Ⅲ Data Bank Section Ⅳ Leisure Time Unit 11 Quiz Unit 12 Declaring at Customs Section Ⅰ Lead-i Section Ⅱ Business Scenes Part 1 Customs Formalities Part 2 HS Code Part 3 Declaration Documents Section Ⅲ Data Bank Section Ⅳ Leisure TimeChapter 5 Post Contract Actio Unit 13 After-sales Service Section Ⅰ Lead-i Section Ⅱ Business Scenes Part 1 Introduction to Service Part 2 Customer Service Part 3 Customer Feedback Section Ⅲ Data Bank Section Ⅳ Leisure Time Unit 14 Complaints and Claims Section Ⅰ Lead-i Section Ⅱ Business Scenes Part 1 Making Complaints Part 2 Rejecting Claims Part 3 Accepting Claims Section Ⅲ Data Bank Section Ⅳ Leisure TimeChapter 6 Other Trade Forms Unit 15 Agency Section Ⅰ Lead-i Section Ⅱ Business Scenes Part 1 Negotiation on Sole Agent Agreement Part 2 Requirements of Sole Agency Part 3 Signing the Sole Agent Agreement Section Ⅲ Data Bank Section Ⅳ Leisure Time Unit 16 Bids and Tende Section Ⅰ Lead-i Section Ⅱ Business Scenes Part 1 Calling for a Bid Part 2 Submitting a Bid Part 3 Concluding a Tender Section Ⅲ Data Bank Section Ⅳ Leisure TimeChapter 7 Business Skills in International Trade Unit 17 Business Etiquette Section Ⅱ Lead-i Section Ⅱ Business Scenes Part 1 Peonal Etiquette Part 2 Business Etiquette Part 3 Cross-cultural Communicatio Section Ⅲ Data Bank Section Ⅳ Leisure Time Unit 18 Presentation Skills Section Ⅰ Lead-i Section Ⅱ Business Scenes Part 1 Making a Start Part 2 Key Facto of a Successful Presentatio Part 3 Finishing Off Section Ⅲ Data Bank Section Ⅳ Leisure Time Unit 19 Skills for Successful Negotiatio Section Ⅰ Lead-i Section Ⅱ Business Scenes Part 1 Different Negotiating Styles of Different Cultures Part 2 Proper Behavio in Negotiatio Part 3 Negotiation Strategies Section Ⅲ Data Bank Section Ⅳ Leisure Time Unit 20 Final TestWords and Expressio
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