国际商务函电
￥ 27.01 4.6折 ￥ 59 九五品
仅1件
北京通州
认证卖家担保交易快速发货售后保障
作者邓来英,刘芬,杨晓青,曹诗娴,马菲菲
出版社清华大学出版社
ISBN9787302624905
出版时间2023-01
版次1
装帧平装
开本16开
纸张胶版纸
页数221页
字数99999千字
定价59元
上书时间2024-05-22
商品详情
- 品相描述：九五品
- 商品描述
-
基本信息
书名:国际商务函电
定价：59.00元
作者:邓来英,刘芬,杨晓青,曹诗娴,马菲菲
出版社：清华大学出版社
出版日期：2023-01-01
ISBN：9787302624905
字数：309000
页码：221
版次：
装帧：平装
开本：16开
商品重量：
编辑推荐
《国际商务函电》主要以培养高职商务英语专业学生的英语书面表达和沟通能力为目标，通过外贸企业典型业务工作流程展开，将外贸知识与商务英语语言能力有机结合起来，为学生将来从事外贸工作，运用函电有效进行业务联络和沟通奠定坚实的基础。教材内容丰富、实践性强。
内容提要
本教材以培养商务英语专业学生的英语书面表达和沟通能力为目标，以外贸企业典型业务工作流程为主线展开编写。教材共11章，涵盖商务函电基础知识和外贸业务的各环节，包括建立业务联系、询盘、报盘和还盘、接受与订单、签订合同、支付、包装、保险、运输、投诉与索赔等。每个章节都以任务为导向，包含导学、外贸知识、信函样例、情景对话和拓展阅读等部分，并专门列出了函电撰写功能句型，精心设计了业务技能训练。业务技能训练中还有各类习题和信函撰写练习，旨在从不同角度淬炼学生的商务知识和函电撰写沟通技能，使学生能够将商务知识和语言技能融会贯通，为将来走向商务类岗位打下坚实的基础。教材配有电子课件、微课视频和练习参考答案，读者可从www.tsinghuaelt.com下载使用。 本书既可作为普通高等院校商务英语、国际贸易及相关专业的教材，也可作为外贸从业人员的参考用书，还可作为外贸培训行业的培训辅导用书。
目录
Chapter 1 Fundamentals of Business Communication1Part 1 Business Knowledge2 Sectio1 Basic Parts of a Business English Letter2 Sectio2 Writing Principles of Business English Letters6 Sectio3 Formats of Business English Letters9 Sectio4 E Etiquette11Part 2 Typical Phrases for Business English Es14Part 3 Skill Training15Part 4 Additional Reading18Chapter 2 Establishment of Business Relations21Part 1 Business Knowledge22 Sectio1 Ways to Establish Business Relations22 Sectio2 How to Make a Credit Status Enquiry25Part 2 Case Study27Part 3 Functional Sentence Patterns33Part 4 Situational Dialogs34Part 5 Skill Training37Part 6 Additional Reading40Chapter 3 Enquiry 43 Part 1 Business Knowledge44 Sectio1 What Is aEnquiry iInternational Business?44 Sectio2 How to Make aEnquiry46 Part 2 Case Study47 Part 3 Functional Sentence Patterns52 Part 4 Situational Dialogs 54 Part 5 Skill Training56 Part 6 Additional Reading59 Chapter 4 Offer and Counter Offer61 Part 1 Business Knowledge62 Sectio1 Offer, Firm Offer and Non-firm Offer 62 Sectio2 Counter Offer65 Part 2 Case Study 66 Part 3 Functional Sentence Patterns73 Part 4 Situational Dialogs74 Part 5 Skill Training76 Part 6 Additional Reading 80 Chapter 5 Acceptance and Orders81 Part 1 Business Knowledge82 Sectio1 Acceptance82 Sectio2 Order84 Part 2 Case Study86 Part 3 Functional Sentence Patterns 90 Part 4 Situational Dialogs 91 Part 5 Skill Training 94 Part 6 Additional Reading 96 Chapter 6 Contracts 99 Part 1 Business Knowledge 100 Sectio1 Contracts iBusiness100 Sectio2 Format and MaiContents of a Contract or Confirmation103 Part 2 Case Study 104 Part 3 Functional Sentence Patterns110 Part 4 Situational Dialogs111 Part 5 Skill Training 113 Part 6 Additional Reading 117 Chapter 7 Terms of Payment 119 Part 1 Business Knowledge 120 Sectio1 Modes of Payment120 Sectio2 CirculatioProcess of Documentary L/C123 Part 2 Case Study 125 Part 3 Functional Sentence Patterns 130 Part 4 Situational Dialogs 132 Part 5 Skill Training 134 Part 6 Additional Reading 138 Chapter 8 Packing 141 Part 1 Business Knowledge 142 Sectio1 What Is Packing?142 Sectio2 Packing Marks144 Part 2 Case Study 146 Part 3 Functional Sentence Patterns 152 Part 4 Situational Dialogs 154 Part 5 Skill Training157 Part 6 Additional Reading 161 Chapter 9 Insurance 163 Part 1 Business Knowledge 164 Sectio1 Covering Cargo Insurance164 Sectio2 A General Introductioto China’s Cargo Insurance167 Part 2 Case Study 169 Part 3 Functional Sentence Patterns 174 Part 4 Situational Dialogs 175 Part 5 Skill Training 177 Part 6 Additional Reading 179 Chapter 10 Shipment 181 Part 1 Business Knowledge 182 Sectio1 International Transportatioof Goods 182 Sectio2 Bill of Lading185 Part 2 Case Study 187 Part 3 Functional Sentence Patterns 192 Part 4 Situational Dialogs194 Part 5 Skill Training 196 Part 6 Additional Reading 199 Chapter 11 Complaints and Claims201 Part 1 Business Knowledge202 Sectio1 Complaints and Claims202 Sectio2 How to Handle Complaints and Claims205 Part 2 Case Study207 Part 3 Functional Sentence Patterns 213 Part 4 Situational Dialogs 214 Part 5 Skill Training217 Part 6 Additional Reading220
作者介绍
邓来英，硕士研究生，毕业于广东外语外贸大学外国语言学及应用语言学专业，广州城市职业学院教师，主要研究方向为商务英语教学、翻译等；作为核心成员参与省级课题5项，主持市、校级课题6项，发表学术论文10余篇；担任副主编参与教材和专著编写2部，作为编者参与教材和教辅编写4部；2次获广东省职业院校技能大赛教学能力比赛一等奖，2次获得全国外语微课大赛广东赛区一等奖。
序言
-
【封面】
— 没有更多了 —
以下为对购买帮助不大的评价