国际商务英文与函电
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作者林涛,姜丽 著
出版社清华大学出版社
ISBN9787302508656
出版时间2018-08
版次1
装帧平装
开本16开
纸张胶版纸
页数312页
字数99999千字
定价49.8元
上书时间2024-05-19
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基本信息
书名:国际商务英文与函电
定价：49.80元
作者:林涛,姜丽 著
出版社：清华大学出版社
出版日期：2018-08-01
ISBN：9787302508656
字数：420000
页码：312
版次：2
装帧：平装
开本：16开
商品重量：
编辑推荐
《国际商务英文与函电（第2版）》包含了国际商务及经济全球化的一些新知识，着重介绍国际商务业务过程中对外英文函电写作，在每个业务操作章节编写了相应的国际商务案例，其中很多案例和相关单据都是根据作者十几年国际贸易实践工作的手资料进行改编的，时效性强，贴近业务实践，具有实践的指导意义，是从事国际商务教学及业务工作珍贵的参考资料。
内容提要
《国际商务英文与函电（第2版）》包含国际商务的一些1新知识，着重介绍国际商务业务过程中对外英文函电的写作，包括：商业书信的写作要求，建立贸易关系，促销，询盘与回复，报价、发盘和还盘，订单、销售合同及履行，支付条款，保险，装运，抱怨与调停，进出口贸易与补偿贸易，对外直接投资与合资企业等章节。本书比以往的外贸英文函电教材范围更广，内容更新；同时主要章节都配套英文对话，有助于读者在学习国际商务英文函电写作的同时，提高专业英语的口头表达能力。《国际商务英文与函电（第2版）》可作为国际商务和国际贸易专业的核心课程双语教材。书中很多案例和相关单据都是根据作者十几年国际贸易实践工作的手资料进行改编的，时效性强，贴近业务实践，对实践具有指导意义，是从事国际商务业务工作者的珍贵参考材料。本书在重要章节还附有练习，有助于学生巩固所学章节内容，也方便教师教学参考。
目录
目 录Unit One Global Economy and Market Globalizatio 1Globalizatioof Markets 2Phases of Globalizatio 2Dimensions of Market Globalizatio 4Drivers of Market Globalizatio 6Firm-level Consequences of Market Globalization: Internationalizatioof the Firm’s Value Chai 9China iGlobal Economy 11Vocabulary 12Unit Two International Business 13Introductio 13Activities iInternational Business 14The Nature of International Trade 14The Nature of International Investment 15Services Trade as Normal Products 16How does International Business Differ from Domestic Business? 18The Four Risks iInternationalizatio 18Who Participates iInternational Business? 20Why Should We Study International Business? 22Facilitator of the Global Economy and Interconnectedness 22Contributor to National Economy 23A Competitive Advantage for the Firm 24A Competitive Advantage for Us 25Vocabulary 26Unit Three Business Letter Writing 27Writing Principles of Business Letters 27Layout of Business Letters 28Letter Forms 32Semi-indented Letter Style 32Blocked Letter Style 33Words and Expressions Commonly Used iForeigTrade 34Unit Four Establishing Business Relations 37SpecimeLetters 38Vocabulary 42Words and Expressions Commonly Used iForeigTrade 44Prepositio 45Business Conversations 47Useful Expressions 47Case Study 48Exercises 50Unit Five Sales Promotio 53SpecimeLetters 54Vocabulary 58Words and Expressions Commonly Used iForeigTrade 59Prepositio 61Business Conversations 63Useful Expressions 64Exercises 65Unit Six Enquiries and Replies 67SpecimeLetters 68Vocabulary 71Words and Expressions Commonly Used iForeigTrade 72Prepositio 76Business Conversations 77Useful Expressions 78Case Study 79Exercises 82Unit Seve Quotations, Offers and Counter-offers 85SpecimeLetters 86Vocabulary 91Words and Expressions Commonly Used iForeigTrade 93Prepositio 95Business Conversations 96Useful Expressions 97Case Study 98Exercises 100Unit Eight Orders and Their Fulfilment, and Sales Contracts 104Ⅰ. The buyer’s obligations 105Ⅱ. The seller’s obligations 105SpecimeLetters 105Vocabulary 110Words and Expressions Commonly Used iForeigTrade 111Prepositio 114Business Conversations 115Useful Expressions 117Case Study 118Exercises 121Unit Nine Terms of Payment 123Means of payment iinternational trade 123Bill of exchange 123Promissory Note 126Cheque (Check) 126Modes of International Payment 127Remittance 127Collectio 128Letter of Credit (L/C) 132SpecimeLetters 146Vocabulary 156Words and Expressions Commonly Used iForeigTrade 157Prepositio 162Business Conversations 164Useful Expressions 165Exercises 167Unit Te Insurance 175SpecimeLetters 177Vocabulary 183Words and Expressions Commonly Used iForeigTrade 183Prepositio 186Business Conversations 187Useful Expressions 189Exercises 190Unit Eleve Shipment 192SpecimeLetters 193Vocabulary 200Words and Expressions Commonly Used iForeigTrade 202Prepositio 204Business Conversations 206Useful Expressions 207Exercises 208Unit Twelve Complaints and Adjustments 210SpecimeLetters 213Vocabulary 218Words and Expressions Commonly Used iForeigTrade 219Prepositio 221Business Conversations 223Useful Expressions 224Exercises 225Unit Thirtee Exporting, Importing ?and Countertrade 228Exporting 228Advantages of Exporting 229Disadvantages of Exporting 230Procedures of Exporting 230A Systematic Approach to Exporting 232Importing 236Procedures of Import 237Countertrade 238Vocabulary 240Unit Fourtee ForeigDirect Investment and Collaborative Ventures 241Trends iForeigDirect Investment and Collaborative Ventures 241Motives for ForeigDirect Investment (FDI) and Collaborative Ventures 242Market-Seeking Motives 243Resource or Asset-Seeking Motives 243Efficiency-Seeking Motives 244ForeigDirect Investment 245Key Features of FDI 245Factors to consider iselecting FDI locations 246The Nature of Ownership iFDI 249International Collaborative Ventures 250Equity Joint Ventures 250Project-Based, Non-Equity Ventures 251Differences betweethese two types of collaborative ventures 251Managing Collaborative Ventures 252Understand Potential Risks iCollaboratio 253Pursue a Systematic Process for Partnering 253Ensure Success with Collaborative Ventures 254Success Factors iCollaborative Ventures 254The Experience of Retailers iForeigMarkets 255Challenges of International Retailing 256International Retailing Success Factors 256Vocabulary 258Unit Fiftee E-Commerce 259Reasons for the fast development of E-commerce 260Role of Intermediary iE-commerce 261Two modes of E-commerce 261How to start E-commerce 262Barriers to E-commerce development 264Vocabulary 265 Appendix 1 The Uniform Customs and Practice for Documentary Credits, 2007 Revision, ICC 266Appendix 2 Documents 289参考文献 302
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