目录 Unit oneText (1) Modern Management Movement (1) ..........................................................1翻译技巧 翻译导言 ........................................................................................................4英语口语 ASKING THE WAY ..............................................................................7Text (2) Modern Management Movement (2) ........................................................12Unit twoText (1) Building the Horizontal Dimension of Organizations ................................19翻译技巧 代词的翻译 ...................................................................................................24英语口语 BANKING ...........................................................................................25Text (2) Building the Vertical Dimension of Organizations ...................................29Unit threeText (1) The Case for Contingent Governance (1) ................................................35翻译技巧 某些困惑词的翻译 .......................................................................................39英语口语 BUSINESS NEGOTIATION ...............................................................40Text (2) The Case for Contingent Governance (2) ................................................45Unit FourText (1) What Is Strategy?.....................................................................................53翻译技巧 it 的翻译 ........................................................................................................57英语口语 EDUCATION ......................................................................................59Text (2) Strategy Rests on Unique Activities ..........................................................63Unit FiveText (1) Why Business Models Matter...................................................................71翻译技巧 否定形式的翻译 .......................................................................... 作者介绍 邱东林,复旦大学外国语言文学学院教授,曾任大学英语教学部主任,1996-1997年在英国牛津大学作高级访问学者。主要研究方向:应用语言学和语言教学。近年来先后出版了十多部著作,其中《管理学专业英语教程(第三版)》为“十二五”普通高等教育本科国家级规划教材,参与编写的《21世纪大学英语》、《大学英语(全新版)》均为国家重点教材。此外,还发表了多篇论文。 序言
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