当代商学概论
￥ 22.49 6.8折 ￥ 33 九五品
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作者彭敬 编著
出版社高等教育出版社
ISBN9787040248036
出版时间2010-06
版次1
装帧平装
开本16开
纸张胶版纸
页数281页
字数99999千字
定价33元
上书时间2024-05-25
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基本信息
书名:当代商学概论
定价：33元
作者:彭敬 编著
出版社：高等教育出版社
出版日期：2010-06-01
ISBN：9787040248036
字数：422000
页码：281
版次：1
装帧：平装
开本：16开
商品重量：
编辑推荐
本书是编著者长期从事国际商学研究和教学的结晶。凭借长期积累的英语语言文化背景和在国外多所大学研习国际商学所得，本书编著者通过对国际商学的深层探究和对所收集的国际商学素材的系统梳理，辅以在国内外知名企业工作和观摩体验的总结提升，加之数年大学本科国际商务英语课程的教学感悟，全面系统地消化了大量国际商学领域的传统和前沿文献，对国际商学理论体系和国际商学教材体系构架进行了细致的探讨和观照，用英语编写了这部内容涵盖国际商学领域主要方面、介绍国际商学研究前沿问题的国际商学著作。全书集中讨论国际商学领域的核心内容，共有十二章，内容涉及国际商学基本概念、企业组织与治理结构、企业行为与社会责任、全球贸易与市场、工商企业管理、人力资源管理、质量控制与管理、生产与服务运作管理、市场营销等。
内容提要
目录
Chapter 1 Contemporary Business: Some Basic Concepts 1.1 Foundation of Contemporary Business 1.1.1 Business and business activities 1.1.2 Business and business people 1.2 Economic Forces Affecting Business 1.2.1 Competition 1.2.2 Supply and demand 1.3 The Business Environment 1.3.1 The socio-cultural environment 1.3.2 The economic environment 1.3.3 The political environment 1.3.4 The technological environment 1.3.5 The competitive environment 1.3.6 The physical environment 1.3.7 The global business environment 1.4 How Government Affects Business ActivitiesChapter 2 Sole Proprietohip and Partnehip 2.1 Aspects of Small Businesses 2.1.1 Some basic facts about small businesses 2.1.2 Get prepared to leap into your business 2.1.3 Three common ways of establishing a small business 2.1.4 Small business operatio and management 2.1.5 Contributio of small business to the society 2.2 Entrepreneu and Entrepreneuhip 2.2.1 Entrepreneu and entrepreneurial teams 2.2.2 Entrepreneurial characteristics: peonal qualities of anentrepreneur 2.3 Sole Proprietohip 2.3.1 Advantages of sole proprietohip 2.3.2 Disadvantages of sole proprietohip 2.4 Partnehip 2.4.1 Major types of partnehip 2.4.2 Steps of establishing a partnehip 2.4.3 Elements of a good partnehip agreement 2.4.4 Advantages and disadvantages of partnehipChapter 3 Corporation Start-up and Expaion 3.1 Basic Aspects of Corporatio 3.1.1 Corporatio and their common characteristics 3.1.2 Classification of corporatio 3,1.3 Major types of corporatio in the US 3.1.4 Other types of corporatio 3.2 Advantages and Disadvantages of General Corporatio 3.2.1 Advantages of general corporatio 3.2.2 Disadvantages of general corporatio 3.3 The Establishment and Corporate Structure of a Corporation 3.3.1 Steps of launching a corporation 3.3.2 Corporate structure 3.4 Merge and Acquisitio 3.4.1 How merge occur 3.4.2 Current trends in merge and acquisitio 3.5 Other Types of Business Organization 3.5.1 Syndicates and technical partnehips 3.5.2 Cooperatives 3.5.3 Franchises ……Chspter 4 Social Respoibility and Business BehaviorChapter 5 International Trade and Global MarketsChapter 6 Management Fundamentals and PlanningChapter 7 Organizing and Organizational DesignChapter 8 Staffing and Human Resources ManagementChapter 9 Leading and Organizational CommunicationChapter 10 Controlling and Quality ManagementChapter 11 Manufacturing and Service Operatio ManagementChapter 12 Marketing and Coumer NetworksReferencesGlossary
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